Lyft bet on docked bikeshare instead of selling — restructured for a $20M-a-year lift
A year after weighing a sale of micromobility, Lyft merged PBSC and eight city systems into Lyft Urban Solutions.
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Jio withdrew its Rs 19 and Rs 52 packs, making Rs 98 the floor for 350M users
To stop ARPU sliding — Rs 156 to Rs 120 in a year — Jio killed its low-value recharges, following Airtel and Vodafone Idea's minimum-recharge route.
Read caseHopSkipDrive pivoted from parents to school districts and outlived its failed rivals
An early pivot from parents-only rides to school district contracts carried HopSkipDrive to 16,000 schools, 1 million rides and a $37M Series D by 2022.
Read caseGlowforge founders bought the company out of restructuring — profitable from day one
After a failed funding round, layoffs and a closed factory, Dan Shapiro and Mark Gosselin bid their own savings to relaunch Glowforge lean.
Read caseDaiichi Sankyo exited the US pain market to bet everything on oncology
The new CEO handed Movantik back to AstraZeneca, scrapped opioid licensing deals and cut 68 pain sales jobs — trading a tainted market for cancer drugs.
Read caseClimeworks ended beverage CO2 sales and pivoted to burying carbon permanently underground
In 2022 Climeworks completed the commercial phase of its pioneering Hinwil plant, phasing out first-generation tech to focus on permanent CO2 storage.
Read caseCapital One became the largest US bank to eliminate all consumer overdraft fees
From January 2022, Capital One scrapped all consumer overdraft and NSF fees, walking away from an estimated $150 million a year in revenue.
Read caseBigBasket founder-CEO hands over to an Amazon veteran to finish its quick-commerce pivot
Hari Menon stepped down after 15 years as BigBasket fully pivoted to quick commerce; FY25 turnover fell 3% and losses widened to Rs 1,851 crore.
Read caseBajaj Allianz moved service fully remote in lockdown — grievances fell 90% (interview)
In an ETBFSI interview, operations head KV Dipu said lockdown digital pivots cut grievances to a tenth and pushed 80% of servicing onto digital channels.
Read caseAIG rebuilt underwriting and handed 6,000 staff to Accenture to escape its post-2008 rut
Zaffino found underwriters' names weren't even linked to policies; the fix ran through a 6,000-employee transfer to Accenture and a new tech core.
Read caseAhold Delhaize kept its $480M supply-chain insourcing on schedule through the pandemic
Rolled out in 2019, the $480M program moved Ahold's US banners off distributor C&S onto self-distribution, on schedule through 2020's demand surge.
Read caseWestJet reversed its 28-inch-pitch cabin densification after a 1.1M-view backlash
WestJet squeezed an extra row into 737s, drew a viral TikTok pile-on and softening sales, then cancelled the rollout and refits to a 174-seat, 30-inch layout.
Read caseUniqlo Korea closed 60 stores and pivoted online — back to ₩52.9B profit
After the 2019 boycott and Covid gutted traffic, Uniqlo shut a third of its Korean stores, pushed Heattech and AIRism sales online, and returned to profit.
Read caseTilray paid £33m for BrewDog in administration — its £3 Punk IPA promo doubled sales
Six months after buying BrewDog out of administration, Tilray has pumped in $50m-$60m — and early promotion data shows sales doubling year on year.
Read caseSubway modernized a stale menu and built missing tech ahead of its $10B sale (interview)
In a Fortune interview, CEO John Chidsey describes modernizing a chain that had closed a quarter of its US stores; digital's sales share quadrupled.
Read caseMorinaga Milk brought back the original Lipton Milk Tea after a record 667 complaints
Morinaga replaced its 33-year-old Lipton Milk Tea with a premium Royal version; a record 667 complaints brought the original back within a year.
Read caseLotte sold Burger King Japan at a loss after eight years of ₩10bn-a-year red ink
Nine years after taking on Burger King Japan with ₩20bn of debt, Lotte GRS sold out to Affinity Equity Partners for about ₩10bn.
Read caseOrchestra PE bought KFC Korea for ₩70bn and sold it to Carlyle at ₩200bn
Two years of structural fixes and cost cuts lifted sales 17% and set a revenue record — enough for a reported three-times exit to Carlyle.
Read caseFarmley walked away from a ₹350 Cr B2B nuts business to become a D2C snack brand
Thin B2B margins and zero pricing power pushed the dry-fruits supplier to pivot in 2021; by FY25 it claimed INR 370 Cr revenue and a $40M Series C.
Read caseDealt pivoted from a freelancer marketplace to retail services SaaS and raised €6M
Two-thirds of Mon Super Voisin's requests were post-purchase help, so Dealt rebuilt itself as a white-label services platform for retailers — and raised €6M.
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