ITC paid ₹645 crore for the rest of Yoga Bar maker Sproutlife Foods
With Yoga Bar's turnover up from ₹108 crore to ₹452 crore in two years, ITC lifted its stake from 47.5% to 100% to anchor its future-ready foods portfolio.
What was changed
ITC announced on 28 September 2026 that it had acquired the remaining 52.5% stake in Sproutlife Foods Private Ltd for around ₹645 crore, buying 13,445 equity shares through a secondary purchase for cash and lifting its holding from about 47.5% to 100%. Sproutlife, the company behind the Yoga Bar brand, became a wholly owned subsidiary with effect from the same day, with no regulatory approvals required.
ITC framed the buyout as aligning with its strategy to augment its future-ready portfolio in the foods segment. Sproutlife, incorporated in February 2015, reported turnover of ₹452 crore in 2025-26, up from ₹200 crore in 2024-25 and ₹108 crore in 2023-24, according to ITC's disclosure — the growth curve that made paying for control straightforward.
Why it worked
The brand's turnover tripled in two years, de-risking the price ITC paid for the remaining stake.
A secondary purchase of shares needed no regulatory approvals, so the deal could close immediately.
Owning 100% of a fast-growing health-food brand fits ITC's strategy of building a future-ready foods portfolio.
What can be applied
Scale up ownership as the bet proves out — ITC let Yoga Bar compound for years, then paid up for control once the growth curve was visible.
Aftermath
Sproutlife Foods became a wholly owned subsidiary of ITC with effect from 28 September 2026.