Aditi Kaushik rebuilt her audience on Moj after India's TikTok ban

On June 29, 2020, India banned TikTok. Aditi Kaushik had more than 55,000 followers and relied on social media income; the ban erased the channel she had built. She joined Moj, one of the Indian short-video apps launched after the ban.

Her decisive move was not just opening a replacement account. She signed up as a paid Moj creator, committed to 20 exclusive videos each month, and made some videos in her local language. That gave the new platform a reason to keep paying for her work and gave her audience a consistent reason to follow.

Over the next two years, Kaushik accumulated 1.2 million Moj followers and earned around 15,000 rupees ($182) per month. The move restored a working creator income stream, even though she wanted to move again to Instagram for greater reach and better monetization.

Aditi grew from more than 55,000 TikTok followers to 1.2 million on Moj and earned about 15,000 rupees ($182) a month as a paid creator.

The ban made her established distribution channel unavailable overnight.

Moj launched into a sudden gap and gave displaced creators a ready-made destination.

Exclusive videos made the new account more than a passive mirror of TikTok.

Local-language posts broadened the fit between her content and Indian audiences.

When a platform disappears, move quickly to the available channel, but pair audience transfer with exclusive local content and a clear path to income.

Kaushik had more than a million Moj followers but only a few thousand views per post, and she believed Instagram's larger user base offered better opportunities. The transition solved her immediate audience and income problem while exposing the difference between follower counts and durable engagement.