Starbucks retires its mobile-only pickup stores to bring warmth back to the coffeehouse
CEO Brian Niccol called the app-only stores 'overly transactional'; 80–90 locations will close or convert by end of 2026 under the Green Apron plan.
Ler o casochange.archiUM ARQUIVO CASESTUDIES.CHAT
Uma atitude diferente.
Um resultado diferente.
Mudanças de rumo, reinvenções e transformações que fizeram diferença.
O arquivo completo, no appOs artigos estão em inglês e chinês simplificado. Títulos e textos mantêm o idioma de publicação.
Casos recentes
300 CASOS RECENTES · ATUALIZADOSShiseido's FOCUS project replaced 20-plus core systems with one global platform
Started in 2019, the ERP standardization drive hit 86–89% standardization across Asia, China and Japan, ending gut-feel decisions at Shiseido.
Ler o casoSheetz is moving 838 stores and 11,000 VMs off VMware to StorMagic SvHCI
Broadcom's subscription bundles and projected hikes pushed the convenience chain to replace vSphere store by store, about 200 locations a month.
Ler o casoReworkd pivoted from viral AgentGPT to AI web scrapers and raised $4M total
After AgentGPT hit 100,000 daily users in a week and cost $2,000 a day in API calls, Reworkd narrowed to AI agents that scrape structured data.
Ler o casoPepsiCo sold Tropicana for $3.3B — the exact price it paid Seagram in 1998
PepsiCo sold its North American and European juice brands, led by Tropicana and Naked, to PAI Partners for $3.3B, keeping a 39% stake and distribution rights.
Ler o casoLands' End's new warehouse system cut delivery times 20–25% after a bumpy week
A Manhattan WMS rollout briefly backed up distribution and dented Q1 revenue 9%, but now Lands' End fulfills orders within a day.
Ler o casoKose moved its K-PAD sales tablet system to AWS containers — failures fell to zero
The cosmetics maker rebuilt K-PAD on ECS and Fargate in October 2021: login incidents went to zero and processing speed rose sixfold.
Ler o casoEx-Kraft veteran Mark Murray refocused Jones Soda on neglected channels and grew Q4 14%
After six quarters of decline and a stock down from $30 to 50 cents, new CEO Mark Murray cut costs, chased foodservice and clubs, and returned Jones to growth.
Ler o casoIronhill India bought its bankrupt US namesake and built a ₹450-crore group
Through bankruptcy, the Indian microbrewery chain took the global trademark, reopened five US outlets and targets 43 stores by 2030.
Ler o casoHinge grew revenue from under $1M to over $400M by making dates 20x likelier (interview)
CEO Justin McLeod credits the rebuilt Hinge's effectiveness — 50 likes to a date versus 1,000 — for growth to the number three dating app.
Ler o casoHaleon's Bangalore hub cut packaging tender time from seven weeks to five minutes
Fresh from its GSK demerger, Haleon pointed AI, RPA and NLP at three supply-chain frictions: SKU guessing, slow packaging changes and slow answers.
Ler o casoGearbox merged into Embracer for up to $1.37B, ending employee-owned independence
The Borderlands maker — 60M games sold, 550 employee-owners — joined the Swedish holding group for $363M upfront plus earnouts near $1B.
Ler o casoEstée Lauder hands its CTO a transformation mandate to spread 'AI everywhere'
Mid-turnaround, Estée Lauder expanded Brian Franz into chief technology and transformation officer, with an 'AI everywhere' mandate for 14,000 employees.
Ler o casoEstee Lauder paid $2.8B for Tom Ford to keep the beauty license it couldn't lose
Outbidding Kering, Estee Lauder took full control of Tom Ford — ending royalties and freeing an estimated $40–75M a year to reinvest in the brand.
Ler o casoe.l.f. Beauty chose prestige-grade quality over lowest price — 23 quarters up (interview)
In a Fortune interview, CEO Tarang Amin says prestige-inspired quality at mass prices plus community-led marketing drove 23 straight growth quarters.
Ler o casoElectraMeccanica abandoned its three-wheeler and merged into Tevva's electric trucks
After recalling every Solo sold, ElectraMeccanica merged into UK truck maker Tevva; its stock jumped 19% and shareholders kept 23.5% of the combined company.
Ler o casoDutch fired its $50k-a-month agency for an AI-powered in-house team — CAC down 20%
Vet telehealth Dutch replaced its agency with an AI-heavy in-house marketing team, lifting creative output 10x and cutting customer acquisition cost 20%.
Ler o casoComplete Farmer dropped agri-crowdfunding for a marketplace — 12,000 farmers, exports
When the pandemic broke agri-crowdfunding, Ghana's Complete Farmer pivoted to a B2B marketplace with data-driven cultivation protocols — growth was instant.
Ler o casoCoca-Cola bought out Bodyarmor for $5.6B — its largest brand deal — to chase Gatorade
Coke bought the remaining 85% of sports drink Bodyarmor for $5.6B, topping its $5.1B Costa purchase, after taking a 15% stake in 2018.
Ler o casoBrinker's CIO rewired 1,200 restaurants' tech, and Chili's kept comp sales growing
Caldwell replaced every Wi-Fi access point, added cellular backup, 23,000 iPads and cleaner kitchen screens — before letting restaurants touch AI.
Ler o caso