Framework shifts to platform model, raises $3M seed for wellness communities

Framework began when co‑founder Rush Sadiwala, after losing his father to cancer and experiencing a breakup, looked for structured support and found existing groups on Facebook and Reddit disorganized. He built an informal online break‑up support group that quickly attracted thousands, proving demand for organized wellness communities.

Seeing the limits of manually running groups, Sadiwala and co‑founder Jack Stevens decided to pivot the business into a platform that enables anyone to launch their own goal‑based communities. They opened the framework to third‑party leaders, which led to Annie Grace’s 30‑Day Alcohol‑Free Program attracting over 40 000 participants in under two months and prompted a $3 million seed round led by True Ventures.

Raised $3M seed funding, grew to over 40k users in Annie Grace’s program, expanded to 12‑person team, and enabled third‑party wellness groups to launch on platform.

Manual group management did not scale beyond the founders’ capacity.

Users expressed desire for structured, customizable programs that could be run independently.

A platform model opened access to multiple wellness verticals beyond a single use case.

Investors showed strong interest in a scalable SaaS solution with recurring revenue potential.

Founder‑driven insight can be scaled by turning a manual service into a platform that empowers others, reducing reliance on founders while multiplying impact.

With the seed funding, Framework expanded its team to 12 people, added features for group leaders to create custom courses and form brand partnerships, and began working toward HIPAA compliance to serve clinical communities. The platform continues to host diverse goal‑based groups, ranging from pregnancy support to marathon training, demonstrating the lasting impact of the founders’ strategic pivot.