What was changed
Gree Electric was the model of a local-government champion: a 200-worker Zhuhai factory that became the world's largest air-conditioner maker, majority-held by Zhuhai Gree Group on behalf of the city government and run by the formidable Dong Mingzhu. It was also the kind of asset China's 'mixed-ownership reform' agenda targeted — and in April 2019 Zhuhai announced it would transfer a controlling-sized block of Gree Electric shares to outside investors, openly, through a competitive public process.
The auction drew rival consortia. In October 2019 the company disclosed that its controlling shareholder planned to sell to a Zhuhai-based investment firm; by month's end a review board had selected Zhuhai Mingjun, an investment partnership backed by Hillhouse Capital, over a consortium led by Hopu Investment Management. Reuters put the winning bid at 41.7 billion yuan ($5.92 billion) for 15% of the company, cutting Zhuhai Gree Group's holdings from 18.2% to 3.2%.
The design mattered as much as the price. With the state reduced to a 3.2% minority and no shareholder holding control, Gree Electric became one of China's first giant industrial SOEs to operate without an actual controller — management under Dong Mingzhu answered to a dispersed register topped by the Hillhouse vehicle rather than to a city hall.
The experiment survived its first political test: Dong Mingzhu was re-elected chairwoman in 2025, with analysts expecting a renewed focus on air conditioners, and the deal remains the reference case for selling state control in a national champion without listing the state's exit as a loss.
What it achieved
Zhuhai Gree Group's stake fell from 18.2% to 3.2% for ¥41.7bn ($5.92bn); Gree now runs without an actual controller and Dong Mingzhu was re-elected chair in 2025
Why it worked
Zhuhai chose a competitive, transparent transfer rather than a negotiated handover, which fetched a premium and insulated officials from favouritism claims.
Spreading ownership so no party held control traded a revenue asset for governance certainty — management incentives aligned with the market instead of a municipal owner.
Choosing an investor like Hillhouse brought an owner with no competing appliance business, so the state's exit did not create a strategic predator.
Beijing's mixed-ownership agenda gave local governments the political cover to give up control of their best companies rather than their worst.
What can be applied
Selling control is harder and worth more than selling a stake: by leaving no controlling shareholder, Zhuhai turned a treasury asset into a market-governed company.
Aftermath
The transfer completed in December 2019, months before COVID-19 flattened air-conditioner demand and Midea overtook Gree by revenue — stresses the old ownership structure would have politicised. Gree stayed profitable and dividend-paying under the new register, and in 2025 Dong Mingzhu won another term as chair. For China's SOE reform programme, the sale set the template other cities have quietly copied: sell control of the strongest champion, not the weakest laggard.
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The sources
- Hillhouse wins US$7.5bil stake in Gree Electric thestar.com.my
- BRIEF-Gree Electric Appliances's Controlling Shareholder To Sell 15% Stake For 41.7 Bln Yuan sg.news.yahoo.com
- Gree: Neutral on Dong Mingzhu's Re-election as Chair morningstar.com