What was changed
Grundfos began in 1945 when Danish engineer Poul Due Jensen, unable to find a pump good enough to irrigate a local farm, built one himself in the basement. Within five years he was exporting, and by the 1970s the firm faced the classic family question of what happened next.
Without much family discussion, Jensen put majority ownership of the company into the Poul Due Jensen Foundation in 1975. The family kept a 15% stake, while an eight-member board with four family seats oversaw long-term strategy and directed dividends to water, research and social causes.
Jensen died soon after, and his son Niels became CEO. Niels focused on innovation, technical excellence and new product development, and pushed the firm toward energy-efficient, electronics-driven pumps. By the time he retired as CEO in 2003, Grundfos had become the world leader in water pump technology, with a large workforce and a presence in 59 countries.
What it achieved
Niels made Grundfos the world leader in water pump technology, with a presence in 59 countries and a foundation-owned long horizon.
Why it worked
Danish law meant a failure of family control could have forced a sale, so the foundation removed that risk.
Separating ownership from family management let the best performers run the company.
Niels and later non-family CEOs could invest for the long term instead of chasing short-term family dividends.
The foundation gave the company a purpose beyond the family, surviving later liquidity-driven exits by relatives.
What can be applied
Putting ownership into a foundation and letting a capable second-generation manager run it can stop a family firm from fragmenting at succession.
Aftermath
After Niels retired in 2003, three non-family CEOs ran Grundfos, and his son Poul was picked as CEO in 2020. Over time family members sold shares to the foundation, pushing the family stake below 10%, but the company stayed independent and remained the world's leading water-pump maker.
FOLLOW THE EVIDENCE
The sources
- Grundfos (B): Solved in a better way store.hbr.org
- The history of Grundfos grundfos.com