Landing Secures $125M to Scale Flexible Apartment Subscription Model

While working on a previous startup, Bill Smith repeatedly struggled to find short‑term housing during trips between Birmingham, Alabama and San Francisco, California. This personal pain point led him to conceive Landing, a subscription‑based service offering move‑in‑ready apartments with month‑to‑month leases across a national network.

In August 2022 Landing closed a $125 million Series C led by Delta‑v Capital, enabling the company to grow its inventory to over 20,000 listings in more than 375 U.S. cities. Membership surged 380% year‑over‑year and the platform booked more reservations in 2022 than in all of 2021, positioning Landing as a leading flexible‑living provider.

Raised $125 million Series C, projected $200 million annual revenue, and 380% membership growth within a year

Clear market demand for flexible, short‑term housing among mobile professionals and travelers.

Founder’s direct experience gave Landing a unique insight into customer needs and pain points.

Strong investor confidence, demonstrated by a $125M Series C, provided capital to scale inventory and technology.

Identifying a personal pain point can inspire a scalable business model; securing flexible funding enables rapid national expansion in niche real‑estate markets.

Since the funding round, Landing has continued to add new cities and partnerships, aiming to become the go‑to platform for flexible living nationwide. The company projects $200M revenue for the year and is exploring additional product lines such as corporate housing packages.