Levey moves from Y7 Studio yoga to WAVE, launching app+ pillow with $5.65M seed.

Before WAVE, Mason Levey co‑founded Y7 Studio, a yoga chain that blended beat‑driven music with classes across 13 locations and employed 300 staff. He noticed that while music‑powered fitness attracted crowds, the meditation app market was dominated by Calm and Headspace, whose guided sessions often felt repetitive and lacked engaging, immersive elements.

Levey partnered with Brad Warsh to launch WAVE, a subscription‑based meditation app offering custom tracks described as 'Stranger Things meets Aphex Twin meets Kanye meets 808', paired with a vibrating pillow that syncs to the beat. The startup raised $5.65M in seed funding from investors including CrossLink Capital and Lerer Hippeau, pricing the app at $9.99/month and the pillow at $199 with headphones, aiming to make meditation a fun, immersive habit.

Secured $5.65M seed funding; launched a subscription meditation app and vibrating pillow to mainstream guided meditation.

Levey’s success with music‑driven yoga at Y7 Studio showed a demand for beat‑based wellness experiences.

Existing meditation apps were perceived as too clinical and repetitive, leaving room for a more engaging, fun approach.

Combining audio content with haptic feedback via a pillow offered a differentiated product that could attract both meditators and music lovers.

A founder’s experience in beat‑driven fitness can be pivoted to wellness tech by pairing immersive content with haptic hardware, addressing user fatigue in a crowded market.

Since its launch, WAVE has offered the app at $9.99 per month and the pillow at $199, receiving positive early reviews for its immersive music‑vibration experience. The company continues to iterate on content and hardware, aiming to expand its user base and make guided meditation a mainstream habit.