Sharing Everyday Moments With Our Daughter turned a wedding slump into 1M followers

Pan Huqian and Jiang Xiuping worked as wedding planners in Hanzhong, Shaanxi. Their business suffered during China's zero-Covid lockdowns and a drop in marriage rates, and they closed their physical shop because they could no longer afford the rent. Their daughter, who sold women's clothes on Douyin, invited Pan into a livestream in late 2023; viewers kept commenting on how much they envied the family's closeness.

Pan turned that reaction into a format: he and Jiang would act as viewers' fictional parents. They addressed the camera as if speaking to their children and recreated the way they had raised their own daughter, without scripts. Videos showed imagined parents giving gifts, shopping, teaching a child to ride a bike, or offering comfort after a breakup or failed exam.

The account, named Sharing everyday moments with our daughter, attracted more than a million Douyin followers. The couple also promoted food, skincare, and homeware, earning a few thousand yuan from product placements. The pivot did not restore the wedding shop; it converted a damaged local service business into a large, intimate audience and a new public role.

The Douyin account drew more than 1 million followers and earned a few thousand yuan from product placements after their physical wedding-planning shop closed.

Lockdowns and lower marriage rates weakened the couple's original wedding-planning market.

Their daughter's existing livestream supplied an audience already responding to the family's warmth.

An unscripted recreation of family life gave the new format credibility and kept production simple.

Directly addressing viewers as children matched a clear demand for emotional support online.

When a local service loses demand, a credible personal format can become a distribution asset: use an existing audience, change your role, and monetize attention before recovery.

The couple continued treating the audience as a responsibility, responding to requests such as filming a dream scene for a follower whose parents had died. Their account remained a channel for product placements and emotional connection, while the report offers no evidence that the closed wedding-planning shop reopened.