Telekom Austria was one of the last European incumbent telecoms not listed when Austria announced a partial privatisation in November 2000, in the middle of the dot-com collapse. The state planned to sell 28-32% for €1.5-1.9 billion, pricing shares at €9-12 after €14-15 had been discussed weeks earlier.

Listing on 20-21 November 2000 in Vienna and New York — the first Austrian company on the NYSE — the deal was cut to 128.8 million shares (25.8% of capital) and raised €1.16 billion, less than half of what Vienna had hoped months before. Finance Minister Karl-Heinz Grasser admitted he was 'not very satisfied' but said market conditions forced the price.

The shares fell about 14% on debut. New CEO Heinz Sundt paired the float with a turnaround plan — cutting 5,000 fixed-line jobs out of 18,000 and promising 7-10% annual EBITDA growth — while Mobilkom kept a 50% mobile market share with 2.7 million customers.

€1.16bn from the 2000 IPO; €2.45bn total state sell-down proceeds by 2013

Pricing at the bottom of the range secured the sale in a market where delay could have killed it.

The state kept 44.4% and Telecom Italia kept its 29.8% stake, so the float tested the price without surrendering control.

Tying the IPO to a visible cost-cutting plan gave investors a recovery story to buy.

When the market window is closing, completing a sale at a low price can beat waiting: Austria got the deal done in a crash, and disciplined later tranches raised €2.45bn in total from the same asset.

Telekom Austria's shares lost more than 30% in the months after the float, but the company stabilised, and further state sell-downs brought total proceeds of €2.45 billion by 2013, when the state still held 28.4%. The operator, later branded A1 Telekom Austria, remained listed and profitable.

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The sources

  1. Telekom Austria affronte des marchés difficiles pour sa mise en Bourse lesechos.fr
  2. Entrée en Bourse morose pour Telekom Austria lesechos.fr
  3. Telefonica Moviles, Telekom Austria enter IPOs rcrwireless.com
  4. Verkäufe unter Schüssel-Grasser newsv2.orf.at