What was changed
Telekom Austria was one of the last European incumbent telecoms not listed when Austria announced a partial privatisation in November 2000, in the middle of the dot-com collapse. The state planned to sell 28-32% for €1.5-1.9 billion, pricing shares at €9-12 after €14-15 had been discussed weeks earlier.
Listing on 20-21 November 2000 in Vienna and New York — the first Austrian company on the NYSE — the deal was cut to 128.8 million shares (25.8% of capital) and raised €1.16 billion, less than half of what Vienna had hoped months before. Finance Minister Karl-Heinz Grasser admitted he was 'not very satisfied' but said market conditions forced the price.
The shares fell about 14% on debut. New CEO Heinz Sundt paired the float with a turnaround plan — cutting 5,000 fixed-line jobs out of 18,000 and promising 7-10% annual EBITDA growth — while Mobilkom kept a 50% mobile market share with 2.7 million customers.
What it achieved
€1.16bn from the 2000 IPO; €2.45bn total state sell-down proceeds by 2013
Why it worked
Pricing at the bottom of the range secured the sale in a market where delay could have killed it.
The state kept 44.4% and Telecom Italia kept its 29.8% stake, so the float tested the price without surrendering control.
Tying the IPO to a visible cost-cutting plan gave investors a recovery story to buy.
What can be applied
When the market window is closing, completing a sale at a low price can beat waiting: Austria got the deal done in a crash, and disciplined later tranches raised €2.45bn in total from the same asset.
Aftermath
Telekom Austria's shares lost more than 30% in the months after the float, but the company stabilised, and further state sell-downs brought total proceeds of €2.45 billion by 2013, when the state still held 28.4%. The operator, later branded A1 Telekom Austria, remained listed and profitable.
FOLLOW THE EVIDENCE
The sources
- Telekom Austria affronte des marchés difficiles pour sa mise en Bourse lesechos.fr
- Entrée en Bourse morose pour Telekom Austria lesechos.fr
- Telefonica Moviles, Telekom Austria enter IPOs rcrwireless.com
- Verkäufe unter Schüssel-Grasser newsv2.orf.at