What was changed
Tyson Foods entered 2009 battered: commodity volatility and weak demand had produced huge losses in its chicken business, a new creditor agreement pledged essentially all of the company as collateral, and the stock — down 38.8% over six months — closed at $8.79. On January 5, 2009, the board forced out CEO Dick Bond. As Forbes put it, rarely do CEOs fire themselves, and the company skipped the customary tribute statement; an analyst said he would have been very uncomfortable with Bond's keep-producing strategy had he been a member of the Tyson family.
Leland Tollett, chief executive from 1991 to 1998, came back as interim CEO while the board searched. In November 2009 it named Donnie Smith, a company man since 1980 who had risen from broiler service representative through purchasing, information systems and the poultry and prepared foods divisions, most recently as a senior finance executive. Smith admitted he never saw it coming; Tollett had been his early mentor.
Smith's first move was deliberately narrow: gather the senior team and declare there would be no strategy talk for a year — the company needed to fix the business or there would be no five-year plan to worry about. The turnaround ran on operational detail and culture rather than grand moves: plant efficiencies, labor and yield improvements, and front-line ideas such as reworking truck loading, which lifted average poultry loads from 24,000 to nearly 34,000 pounds.
What it achieved
Net income swung from a $547 million loss in 2009 to a $778 million profit in 2013; the stock rose from $4.40 to over $30; debt-to-capital fell from 44% to 27.9%.
Why it worked
The founding family's voting control let the board replace a failing CEO within days of deciding, without proxy fights or activist pressure slowing the change.
Bond's refusal to cut production into collapsing chicken margins alarmed family and creditors alike; the emergency collateral agreement showed how close the firm came to losing lender confidence.
Promoting a 29-year insider preserved institutional knowledge in a commodity business where profitability lives in operational detail, not in strategic repositioning.
The board accepted an interim period under a trusted former CEO rather than rushing a hire, which let the family and directors agree on a low-ego operator instead of a celebrity turnaround hire.
What can be applied
Family control is an asset only if the family acts like an owner in a crisis: Tyson's board used its power to change management fast, then left the turnaround to a 29-year company veteran.
Aftermath
Over the following four years Tyson shaved more than a billion dollars of debt, cut its debt-to-capitalization ratio from 44% in 2009 to 27.9% in 2013, and grew sales nearly 29%. Net income swung from the $547 million loss of 2009 to a $778 million profit in 2013, and the stock climbed from a 2009 low of $4.40 to $31.83 by late 2013, approaching $40 in early 2014.
FOLLOW THE EVIDENCE
The sources
- Tyson CEO Gets Sliced forbes.com
- The Fixer: Tyson Foods CEO Donnie Smith talkbusiness.net