Nykaa and Katrina Kaif's Kay Beauty tripled to a Rs 300 crore run rate

Kay Beauty, the cosmetics brand co-founded by Nykaa and actor Katrina Kaif in 2019, reported an annualised net sales value run rate of Rs 300 crore in Q1 FY27 — threefold growth over the past three years — while staying profitable, with double-digit EBITDA margins and return on capital employed exceeding 50%. The brand has served nearly three million consumers.

New product launches contributed around 40% of Kay Beauty's business in Q1 FY27, backed by continued investment in product development and premiumisation, including a limited-edition collaboration collection with designer label Falguni Shane Peacock.

The push abroad ran through other retailers' shelves rather than its own stores: in the UK, Kay Beauty entered Space NK in September 2025 and ranked among the retailer's top five brands following its launch; in the Gulf Cooperation Council region it sells through Nysaa, where it ranks among the top three brands, according to the company. Kay Beauty sits in Nykaa's House of Nykaa portfolio, which recorded an annualised NSV of Rs 2,032 crore in Q1 FY27 with year-on-year growth above 50% over three years.

Rs 300 crore annualised NSV run rate in Q1 FY27, 3x in three years; top-five brand at Space NK UK, top-three at Nysaa in the GCC; ROCE above 50%.

Renting Space NK's and Nysaa's shelves put the brand in front of premium beauty buyers abroad without the cost and risk of building its own retail.

New launches driving around 40% of sales keep the celebrity brand a product story rather than only a fame story.

Profitability with 50%+ ROCE gave the expansion a self-funding engine instead of discount-led growth.

A celebrity beauty brand compounds when it behaves like a product company: premium launches, profitable unit economics, then rent established retailers' shelves abroad.

Kay Beauty continues to invest in product development and premiumisation; its results now sit inside Nykaa's House of Nykaa portfolio, which posted an annualised NSV of Rs 2,032 crore in Q1 FY27 and has sustained 50%+ year-on-year growth over three years.