Coca-Cola brought Ecto Cooler back for 2016 and it sold out on shelves
Fifteen years after it was discontinued, the ghostly green Hi-C drink returned for a limited run tied to Ghostbusters — and vanished fast.
Fall lesenchange.archiEIN CASESTUDIES.CHAT-ARCHIV
Ein anderer Schritt.
Ein anderes Ergebnis.
Kurswechsel, Neuerfindungen und Veränderungen mit Wirkung.
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Veröffentlichte Fälle
2,000 VERÖFFENTLICHTE FÄLLE · REGELMÄSSIG AKTUALISIERTLuxottica's founder hired his first outside CEO in 2004 and sales more than doubled
Leonardo Del Vecchio handed day-to-day control to Andrea Guerra in 2004; sales grew from €3.2B to a record €7.3B by 2013.
Fall lesenVW relaunched the Beetle as a modern icon and beat its own sales plan.
The 1998 New Beetle sold 2,365 cars in its first two weeks, beat VW's 50,000-unit first-year target, and passed 500,000 U.S. sales by 2007.
Fall lesenCapcom: founder's son took the top job in 2007 and rebuilt the studio around teams
Succeeding his father in July 2007, Haruhiro Tsujimoto scrapped auteur-driven development for team-led production; Capcom has run record profits ever since.
Fall lesenEquifax's cloud rebuild turned its 2017 breach into a growth reset
Equifax's post-breach cloud rebuild returned revenue to growth ($3.51B, +2.8%) and grew Workforce Solutions 15%.
Fall lesenMCI emerged from the era's largest Chapter 11, shed $35B of debt, then Verizon bought it
WorldCom emerged from its 2002 Chapter 11 in April 2004 as MCI with about $6B of debt, then Verizon bought it for $8.44B.
Fall lesenCrocs doubled down on the clog and digital, and nearly doubled its revenue
During COVID Crocs focused on its one iconic clog, went digital-first and ran celebrity drops; 2021 revenue grew 67% to $2.3B.
Fall lesenThird Point's 5.1% stake preceded Mayer's hiring; Yahoo shares rose 67%
Third Point disclosed a 5.1% stake and sent a letter attacking Yahoo's board in 2011; Yahoo hired Marissa Mayer, and the stock rose 67% within a year.
Fall lesenFord revived the Maverick name in 2022 as a $20k hybrid pickup.
Ford resurrected a 1970s car name as a compact hybrid pickup, the cheapest vehicle in its line at just under $20,000.
Fall lesenTexas Instruments quit home computers and rebuilt itself around chips no one else made
A price war in home computers handed TI its first-ever annual loss. It exited the business and rebuilt around semiconductors, eventually dominating DSP chips.
Fall lesenRoku stopped being a box maker and became the advertising platform behind the TV
Roku sold cheap streaming hardware but made its money on ads, and platform gross profit grew from $332.1M to $495.2M in 2019.
Fall lesenNew Zealand floated 51.6% of Auckland Airport at NZ$1.80 in 1998
The 1998 float sold the state's 51.6% of Auckland Airport at NZ$1.80 to 67,000 retail investors; by 2024 the council's last stake fetched ~NZ$1.31B.
Fall lesenHugo Boss's 'CLAIM 5' refresh drove a 43% sales comeback in 2021
Hugo Boss rebooted its image and product around younger customers under CLAIM 5; 2021 sales rose 43% to €2.786B and record 2022 followed.
Fall lesenRobert Levin bought back Levin Furniture in 2020 and saved 1,200 jobs
Two years after selling the chain, Robert Levin rescued it from closure to save its 1,200 employees in the firm's 100th year.
Fall lesenHonda revived the Prelude coupe as a hybrid after two decades away.
Honda brought the Prelude nameplate back as a hybrid sport coupe, returning an early icon to its line-up alongside Civic and Accord.
Fall lesenSquare Enix bought the broken Tomb Raider publisher for £84M at the 2009 bottom
Eidos had fallen from £4 to 32p a share as Tomb Raider stalled. Square Enix paid £84.3M for the studio and got a Western empire at the crash's lowest point.
Fall lesenAlloy.ai turned supply-chain data into a platform with 3x ARR
Alloy.ai unified supply-chain data with AI, reached 20+ customers, grew to 22 employees, and tripled its ARR metric.
Fall lesenSinotruk priced its 2007 Hong Kong IPO at the top of range and raised HK$9bn
China's largest heavy-truck maker sold 32% in Hong Kong at HK$12.88 a share, drawing 300-times retail demand to fund new plants.
Fall lesenMiller High Life returned to growth by leaning into its 'Champagne of Beers' identity
MillerCoors stopped chasing craft and let High Life be the cheap, honest 'Champagne of Beers'; it posted its best quarter since 2009 in 2017.
Fall lesenPanasonic's founder handed the presidency to his son-in-law in 1961 and stepped back
Konosuke Matsushita, who had no sons, retired at 65 and gave Panasonic to son-in-law Masaharu, who led 16 years of global expansion.
Fall lesen