Miuccia Prada took over the family firm in 1978 and reinvented it with nylon
In 1978 Miuccia Prada took a fading single-store leather house and, with Patrizio Bertelli, built a global luxury brand via her nylon backpack.
Fall lesenchange.archiEIN CASESTUDIES.CHAT-ARCHIV
Ein anderer Schritt.
Ein anderes Ergebnis.
Kurswechsel, Neuerfindungen und Veränderungen mit Wirkung.
Das gesamte Archiv in der AppArtikel gibt es auf Englisch und vereinfachtem Chinesisch. Titel und Texte bleiben in ihrer veröffentlichten Sprache.
Veröffentlichte Fälle
2,000 VERÖFFENTLICHTE FÄLLE · REGELMÄSSIG AKTUALISIERTMedco turned an oil-crash loss into record profit via cost cuts and a Corridor bet
After a US$188M 2015 loss, Medco cut cash costs and bought ConocoPhillips' Corridor stake; 2022 net income hit a record US$531M.
Fall lesenElliott's stake pushed Mentor Graphics into Siemens' arms for $4.5B
After Elliott took ~8% of Mentor in September 2016, the EDA firm weighed strategic options and agreed to Siemens' $37.25-a-share offer weeks later.
Fall lesenBajaj brought the beloved Chetak scooter back as an EV and became India's EV sales king.
Bajaj Auto revived the name of its iconic scooter for a 2020 electric model; by October 2024 it had sold 300,000 Chetaks and led monthly EV sales.
Fall lesenSchneider's £3.4B Invensys deal completed its century-long shift from steel to automation
A 19th-century steel and armaments house, Schneider bought UK process-control group Invensys for £3.4B — the half of automation it lacked
Fall lesenSemen Gresik's July 1991 IPO made it Indonesia's first privatised state company
Listed on the Jakarta Stock Exchange in July 1991, Semen Gresik opened Indonesia's SOE privatisation wave, which later included Telkom, Indosat and Bank BNI.
Fall lesenHasbro revived G.I. Joe with premium 6-inch figures and beat its own forecast
After years off shelves, Hasbro relaunched G.I. Joe as a premium 6-inch Classified line in 2020; it vastly outperformed expectations and some figures sold out.
Fall lesenShiseido's first outsider CEO bet on prestige and global to end a decade of drift
Coke Japan veteran Masahiko Uotani took Shiseido's helm in 2014, kept raising marketing spend on prestige, and took sales past ¥1 trillion
Fall lesenPortugal sold airports operator ANA to Vinci for €3.08bn, its last big bailout sale
In December 2012 Portugal sold 95% of ANA to Vinci for €3.08bn, lifting privatization revenues past the bailout target.
Fall lesenBMW's £230M reinvention of Mini turned a dead British icon into a global brand
BMW ended old Mini production, invested £230M at Oxford, and launched a reinvented MINI in 2001 — about 40,000 sold in year one and 340,000 by 2015.
Fall lesenSuzlon cut net debt from ₹13,003 crore to ₹1,180 crore and posted a 19-fold profit jump
Suzlon's decade-long debt workout, capped by a 2020-21 rights issue, turned a near-bankrupt turbine maker into a profit-generating wind leader
Fall lesenPortugal's 1995 Portugal Telecom float was 4 times subscribed, its largest privatization.
Portugal sold 26–28% of Portugal Telecom in June 1995 at 2,800 escudos a share, with demand four times the offer; the stock listed in Lisbon and New York.
Fall lesenChewy scaled its Autoship model through the 2020 pandemic and hit its first profit
During COVID, pet owners kept buying online, Chewy's revenue jumped 46%, and its Autoship subscriptions passed $1 billion.
Fall lesenAirAsia was bought for one ringgit and turned into Southeast Asia's low-cost pioneer
Tony Fernandes bought bankrupt AirAsia for RM1 in 2001, relaunched it as 'low fares no frills' in 2002, and took Southeast Asia's LCC pioneer public in 2004
Fall lesenJCP and Jumana put $8.3M into Red Robin and reset its leadership
JCP and Jumana invested $8.3M in Red Robin in Dec 2024, won two board seats, and chairman David Pace became CEO in Apr 2025.
Fall lesenProSomnus emerged from Ch.11 and posted record revenue for a CPAP alternative.
ProSomnus re-emerged Aug 2024 from Ch.11, then posted a record $9.1M quarter (+31% YoY) as dentists scaled its non-CPAP sleep appliance.
Fall lesenRuchi Soya bought by Patanjali; shares soared ₹17 to ₹1,080
Ruchi Soya went through India's IBC insolvency, was bought by Patanjali for ₹4,350 crore in 2019 and relisted to a 6,200% rally
Fall lesenElliott's SoftBank letter triggered a ¥2.5T buyback and asset sales
Elliott's Feb 2020 letter pushed SoftBank to buy back stock and sell assets; shares then rallied ~130% from March lows.
Fall lesenDormant Palm name was licensed back to life as a tiny 2018 smartphone.
After HP shelved Palm, TCL licensed the name to a startup that relaunched it in 2018 as a $349 credit-card-size companion phone.
Fall lesenBayer's $66B Monsanto buy made it seeds-and-pesticides king — and a litigation hostage
Bayer paid $66B for Monsanto in 2016-18, the biggest all-cash deal in history; Roundup lawsuits then cost it over $10B and pushed the group toward a break-up
Fall lesen