Miuccia Prada took over the family firm in 1978 and reinvented it with nylon
In 1978 Miuccia Prada took a fading single-store leather house and, with Patrizio Bertelli, built a global luxury brand via her nylon backpack.
Read the casePivots, reinventions and changes that made a meaningful difference.
The full archive, in the appIn 1978 Miuccia Prada took a fading single-store leather house and, with Patrizio Bertelli, built a global luxury brand via her nylon backpack.
Read the caseAfter a US$188M 2015 loss, Medco cut cash costs and bought ConocoPhillips' Corridor stake; 2022 net income hit a record US$531M.
Read the caseAfter Elliott took ~8% of Mentor in September 2016, the EDA firm weighed strategic options and agreed to Siemens' $37.25-a-share offer weeks later.
Read the caseBajaj Auto revived the name of its iconic scooter for a 2020 electric model; by October 2024 it had sold 300,000 Chetaks and led monthly EV sales.
Read the caseA 19th-century steel and armaments house, Schneider bought UK process-control group Invensys for £3.4B — the half of automation it lacked
Read the caseListed on the Jakarta Stock Exchange in July 1991, Semen Gresik opened Indonesia's SOE privatisation wave, which later included Telkom, Indosat and Bank BNI.
Read the caseAfter years off shelves, Hasbro relaunched G.I. Joe as a premium 6-inch Classified line in 2020; it vastly outperformed expectations and some figures sold out.
Read the caseCoke Japan veteran Masahiko Uotani took Shiseido's helm in 2014, kept raising marketing spend on prestige, and took sales past ¥1 trillion
Read the caseIn December 2012 Portugal sold 95% of ANA to Vinci for €3.08bn, lifting privatization revenues past the bailout target.
Read the caseBMW ended old Mini production, invested £230M at Oxford, and launched a reinvented MINI in 2001 — about 40,000 sold in year one and 340,000 by 2015.
Read the caseSuzlon's decade-long debt workout, capped by a 2020-21 rights issue, turned a near-bankrupt turbine maker into a profit-generating wind leader
Read the casePortugal sold 26–28% of Portugal Telecom in June 1995 at 2,800 escudos a share, with demand four times the offer; the stock listed in Lisbon and New York.
Read the caseDuring COVID, pet owners kept buying online, Chewy's revenue jumped 46%, and its Autoship subscriptions passed $1 billion.
Read the caseTony Fernandes bought bankrupt AirAsia for RM1 in 2001, relaunched it as 'low fares no frills' in 2002, and took Southeast Asia's LCC pioneer public in 2004
Read the caseJCP and Jumana invested $8.3M in Red Robin in Dec 2024, won two board seats, and chairman David Pace became CEO in Apr 2025.
Read the caseProSomnus re-emerged Aug 2024 from Ch.11, then posted a record $9.1M quarter (+31% YoY) as dentists scaled its non-CPAP sleep appliance.
Read the caseRuchi Soya went through India's IBC insolvency, was bought by Patanjali for ₹4,350 crore in 2019 and relisted to a 6,200% rally
Read the caseElliott's Feb 2020 letter pushed SoftBank to buy back stock and sell assets; shares then rallied ~130% from March lows.
Read the caseAfter HP shelved Palm, TCL licensed the name to a startup that relaunched it in 2018 as a $349 credit-card-size companion phone.
Read the caseBayer paid $66B for Monsanto in 2016-18, the biggest all-cash deal in history; Roundup lawsuits then cost it over $10B and pushed the group toward a break-up
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