Aditi Kaushik rebuilt her audience on Moj after India's TikTok ban
After India banned TikTok, Aditi Kaushik rebuilt her audience on Moj, reaching 1.2 million followers and about 15,000 rupees a month as a paid creator.
Read the casechange.archiA CASESTUDIES.CHAT ARCHIVE
A different move.
A different outcome.
Pivots, reinventions and changes that made a meaningful difference.
The full archive, in the appPublished cases
2,000 PUBLISHED CASES · REGULARLY UPDATEDSquare Enix's 2013 Tomb Raider reboot sold 11 million copies and revived Lara Croft
After a weak year and over-high expectations, Square Enix's 2013 reboot of Tomb Raider rebuilt the franchise; it sold 11 million units.
Read the caseItalian builder Astaldi merged into Webuild to escape bankruptcy protection
Astaldi's concordato (bankruptcy protection) ended in 2021 by merging into Webuild, saving mega-infrastructure projects
Read the caseJana pushed HD Supply toward strategic options; Home Depot bought it back
Jana's 2016 13D pressed HD Supply to consider strategic alternatives; four years later its former parent Home Depot paid $8B to take it back.
Read the caseJhen Hai Temple moved its oracle online and drew 4,000 weekly visits
A little-known temple in a small fishing village launched an online oracle in 2008; the service later gave Jhen Hai more than 4,000 weekly website visits.
Read the caseRicoh brought Pentax back to film cameras with the Pentax 17, which sold out in minutes.
Pentax's first new film camera since 2003, the half-frame Pentax 17, sold out its first batch in 15 minutes and spent 2024 on backorder.
Read the caseCoupang burned a decade building dawn delivery — then it started making money
From 2010 group buying, Coupang built Korea's rocket delivery — a $4.6B 2021 IPO, first quarterly profit in 2022 Q3, first annual profit in 2023
Read the caseCVR's board rejected Icahn's $30 tender, then returned capital anyway
In 2012 CVR called Icahn's $30-a-share offer inadequate, adopted a poison pill and promised a special dividend; Icahn won control and the payouts happened.
Read the caseAli Virk turned a migration ordeal into a 319,000-subscriber warning channel
After a 16-day route to Istanbul, Ali Virk documented its dangers on YouTube; a video reached 1.8 million views and his channel grew to 319,000 subscribers.
Read the caseFred Gretsch bought the family guitar brand back from Baldwin in 1985 and relaunched it
After Baldwin mismanaged Gretsch for 17 years, great-grandson Fred Gretsch bought it back in 1985 and relaunched guitars in 1989.
Read the caseSan Miguel's 2008 Petron bet grew revenue from P174 billion to P1 trillion
Facing mature beer and food markets, SMC moved into oil, power and infrastructure; by 2018 revenue hit P1.02 trillion.
Read the caseNubank tripled customers to 34m in 2020 and raised $400m at a $25bn valuation
Brazil went digital during COVID; Nubank's word-of-mouth, no-fee bank tripled customers to 34m in under 18 months.
Read the caseCoinSwitch built trust before transactions and grew to 20M users
CoinSwitch used outreach and 24/7 live chat to demystify crypto, turning trust into adoption and a new pro-trading product.
Read the caseAlberto Alessi took his family metal workshop and turned it into a design house.
Third-generation Alberto Alessi, who joined in 1970, opened the brand to outside designers and made Alessi a global design icon rather than a cutlery maker.
Read the caseThai Airways exited court rehab, relisted in 2025
Thai Airways, rescued through a 2020 court rehabilitation, exited in June 2025 with equity up from minus 140B baht to plus 55B baht
Read the caseStarboard's Kenvue campaign settled with three directors and a skincare focus
Starboard took a large stake in J&J spinoff Kenvue, targeted skincare margins, and after a proxy fight won three board seats in March 2025.
Read the caseSong Ji-a rebuilt her beauty career after a counterfeit-fashion scandal
After counterfeit designer clothes triggered a public backlash, Song Ji-a apologized, paused for nearly six months, and returned with millions of followers.
Read the caseGola re-released its 1970s trainers and a Made in England line to revive the British brand
At 110 years old, Gola returned to its heritage: re-releasing the 1976 Bullet and 1968 Harrier, adding Made in England capsules and expanding in the US.
Read the caseAcer's 1992 'fast-food' reengineering turned a loss-maker into a global top-7 PC firm
Stan Shih's 1992 smile curve and fast-food model — Taiwan makes the parts, locals assemble — took Acer from stagnation to 4M PCs and global No.7 by 1995
Read the casePoland floated 15% of TPSA in 1998, raising $1.5 billion on the Warsaw exchange.
Poland sold 15% of national carrier TPSA for about $1.5 billion in November 1998, the country's biggest privatization and a test amid the Russian crisis.
Read the case