Stellantis relaunched Lancia with the electric Ypsilon to sell outside Italy again
Lancia shrank to one Italy-only car, then Stellantis bet the relaunch on an electric Ypsilon to take it back to Europe
Read the casechange.archiA CASESTUDIES.CHAT ARCHIVE
A different move.
A different outcome.
Pivots, reinventions and changes that made a meaningful difference.
The full archive, in the appPublished cases
2,000 PUBLISHED CASES · REGULARLY UPDATEDTurkish Airlines cut its way out of a 2000 loss and became a top-four global carrier
Bleeding 69 trillion lira in 2000, Turkish Airlines cut costs, returned to profit in 2001, then built the world's widest country network
Read the caseRailab turned Cuba's Apple scarcity into a sought-after repair shop
Facing blocked services and scarce parts, Railab repaired, repurposed and unlocked Apple devices, building a sought-after local service business.
Read the caseParmalat rebuilt after €14B fraud, relisted in 2005
Parmalat collapsed in 2003 in Europe's biggest corporate fraud; extraordinary administration rebuilt it and it relisted in 2005
Read the caseGuinness rebuilt its brand with 1990s advertising and hit a record 5.3% UK share
After volumes fell 38.5% between 1972 and 1981, Guinness rebuilt itself through campaigns like Guinless and Surfer, reaching a record 5.3% UK beer share.
Read the caseShimano handed its presidency to Taizo Shimano at the company's centenary
On 30 March 2021, Taizo Shimano became the sixth president of the family-controlled bike-components giant; Yozo Shimano moved up to chairman and CEO.
Read the caseBiver bought into niche Hublot in 2004, launched the Big Bang, and sold it to LVMH in 2008
Jean-Claude Biver took over small Hublot in 2004, pushed its 'fusion' idea to extremes with the 2005 Big Bang, and sold the revived brand to LVMH in 2008.
Read the caseOlympus refocused on medical devices and swung from a ¥8.7B loss to ¥62.6B net income.
After a $646M US kickback settlement and imaging losses, Olympus leaned on its endoscopy business; FY2016 net income hit ¥62.6B versus a ¥8.7B loss.
Read the caseWhatsApp groups turned Nigeria's food shock into bulk-buying power
As Nigerian food inflation crossed 20%, WhatsApp groups pooled demand, bought directly from producers, and cut members' prices by up to 22%.
Read the caseNew Zealand sold state phone company Telecom for NZ$4.25bn in 1990
Facing fiscal crisis, New Zealand corporatized its Post Office phones, deregulated the market, and sold Telecom for NZ$4.25bn — the country's biggest deal.
Read the caseHyundai's job-loss guarantee made it the only carmaker to grow in 2009
During the crash Hyundai launched the Assurance job-loss buyback; sales rose 14.3% while the industry fell 37%, and its US share jumped to 4.2%.
Read the caseDongwon's founder resigned at 84 on the group's 50th birthday and handed it to his son
Kim Jae-chul quit Dongwon after 50 years in 2019; son Kim Nam-jung took control, then the chairman's seat in 2024 after a five-year apprenticeship.
Read the caseAutodesk moved to subscriptions, and revenue bottomed and turned by 2018
Autodesk stopped selling perpetual licenses, took the revenue hit, then rebuilt around recurring subscriptions.
Read the caseKavak industrialized Latin America's used-car market — then the region cooled
Mexico's Kavak (2016) bought, certified and guaranteed used cars like new retail — an $8.7B peak (2021), then layoffs, Peru/Colombia exits, a Mexico refocus.
Read the caseJupViec's app turned paper-based domestic work into steadier, better-paid work
JupViec's 2016 app, plus a company-provided smartphone, moved Bui Thao My from paper schedules and sub-dollar gigs to up to $6.3 an hour and long contracts.
Read the caseArcapita's Chapter 11 emergence turned a US$1.1bn debt crisis into fresh capital
When hedge-fund creditors blocked a consensual deal, Arcapita became the first Gulf firm in US Chapter 11, emerged in 2013, and raised US$100m in 2014.
Read the caseEaze expanded from medical to recreational delivery and raised $51.5M
Eaze expanded from medical to recreational delivery after California legalization, paired consumer education with a $27M raise, and reached $51.5M in funding.
Read the caseMantle Ridge's 9.8% stake and a CEO exit forced Aramark to reset for growth
Days after Paul Hilal's Mantle Ridge disclosed a 9.8% stake, Aramark's CEO retired; the company then pushed toward faster operational and sales discipline.
Read the caseMattel revived He-Man with the Origins line in 2020
Mattel relaunched Masters of the Universe as a collector-focused Origins line in 2020, then split it into multiple lines ahead of a 2026 film.
Read the caseTurkey's e-commerce pioneer Hepsiburada listed on Nasdaq — then Kaspi took over
Turkey's e-commerce pioneer (2000) bled against Alibaba-backed Trendyol, listed on Nasdaq in 2021 at $3.65B, then sold 65% to Kaspi.kz in 2025.
Read the case