New Balance turned the 'dad shoe' joke into a tripling of sales.
Leaning into heritage styling and collaborations, New Balance grew from $4B in 2019 sales to $6.5B in 2023 — up 96.6% since 2020.
Read the casePivots, reinventions and changes that made a meaningful difference.
The full archive, in the appLeaning into heritage styling and collaborations, New Balance grew from $4B in 2019 sales to $6.5B in 2023 — up 96.6% since 2020.
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