Barbour's designer collabs made the 129-year-old wax jacket cool for Gen Z.
Barbour hit record sales by partnering with Gucci and Ganni; revenue rose nearly 20% to £343M, and a Japan licensing deal targeted ¥10B in five years.
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2,000 PUBLISHED CASES · REGULARLY UPDATEDMeliá's founder handed the hotel group to his son under a board-approved succession plan
Gabriel Escarrer Juliá passed executive power to son Gabriel Escarrer Jaume in December 2016, completing a decade-long handover.
Read the caseLand Rover brought the Defender back in 2019 after 70 years of the icon.
Land Rover revived the Defender at the 2019 Frankfurt show, returning a famous boxy 4x4 to the US after a 22-year absence.
Read the caseRed Hat grew through the 2008 crash to become open source's first billion-dollar firm
While rivals bled in the 2008 crisis, Red Hat's cheap Linux subscriptions grew 24.8%, it retired its debt — and became open source's first $1B company.
Read the caseWhat If? used generative AI to turn alternate history into 1.7M-view TikToks
A hobbyist paired commenter prompts with ChatGPT scripts and Midjourney images; the TikTok account reached 27,000 followers and a video hit 1.7M views.
Read the caseGulf Bank recapitalized after KD375m derivatives losses and returned to profit by 2011
Derivatives losses wiped out Gulf Bank's capital in 2008; a CBK-ordered rights issue with a KIA backstop and new management brought it back to profit by 2011.
Read the caseHasbro revived My Little Pony in 2010, boosting girls-toy sales.
Hasbro rebooted its faded pony line as a story-driven cartoon in 2010; it drove a 21% girls-sector revenue jump in 2014 and turned 'bronies' into a market.
Read the caseArtisan and a group of funds pushed Danone to drop its CEO and 'Renew' the company.
Pressure from Artisan and Bluebell ousted Danone CEO Faber; the 'Renew Danone' plan lifted margins and returned growth.
Read the caseSega handed Sonic to its fan hackers and got the series' best game in decades
After 25 years of mediocre Sonic games, Sega gave the mascot to indie fans from the ROM-hack scene; Sonic Mania was the return to form.
Read the caseFord paid $480M for control of a dying Mazda and rebuilt it into a profit machine
Seven loss years and ¥658B of debt had Mazda near bankruptcy in 1996. Ford paid $480M for 33.4%, cut channels and dealers — and Mazda hit record profits.
Read the caseAttic Labs joined Salesforce's Quip team after its database stalled before a Series B
After 18 months without a Series B or clear monetization, Attic Labs moved Noms into Salesforce's Quip collaboration platform while keeping it open source.
Read the caseAustralia sold Medibank Private for A$5.7B, its biggest privatisation since Telstra
Facing a regulator-owner conflict, Australia sold 100% of health insurer Medibank in a November 2014 IPO that raised A$5.7B and went 60% to retail investors.
Read the caseAndrea Illy took the family coffee firm from 29 countries to 140.
Third-generation Andrea Illy led illycaffè from 29 to 140 countries and grew revenue by over 130%.
Read the caseFuchs Petrolub handed its CEO seat to a 35-year-old heir with a seasoned deputy beside him
Stefan Fuchs took over the family lubricant maker in 2004 at 35, flanked by a senior deputy CEO; market value later passed €5 billion.
Read the caseFord brought the Puma nameplate back as a small SUV and it became Europe's best-seller
Ford revived the 1990s Puma coupe name in 2019 as a compact crossover; it became the UK's best-selling car and passed one million units by 2026.
Read the caseMitsubishi Motors rode Asia, new models and a ¥540bn group rescue back to profit
Daimler walked away after recall coverups; Mitsubishi Motors took a ¥540bn group rescue, rebuilt around Asia and new models, and was profitable again by 2007.
Read the caseGuruHotel turned a week-long hotel profile into a 60-minute AI workflow
After the pandemic nearly killed it, GuruHotel used GPT-4 to cut hotel-profile production from seven days to 60 minutes.
Read the caseDana Gas restructured its contested $700m sukuk and returned to record profits by 2022
Dana Gas refused to redeem a $700m sukuk in 2017, settled with creditors, fully redeemed the debt, and swung to a record $317m 2021 profit.
Read the casePriceline doubled down on Booking.com in the recession and outpaced rival travel sites
While rivals cut marketing in the downturn, Priceline kept boosting online spend behind Booking.com and grew international bookings sharply.
Read the caseOasis won a rare Japanese proxy victory, ousting Fujitec's chairman
With a 17% stake, Oasis Management replaced three Fujitec outside directors with four of its nominees; the new board then unseated the chairman.
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