Mpo Bhabay turned motorcycle-taxi work into a TikTok income stream
Indonesian Gojek driver Mpo Bhabay turned everyday rides into TikTok stories, earning sponsored-video fees that helped buy a house and repay debt.
Read the casePivots, reinventions and changes that made a meaningful difference.
The full archive, in the appIndonesian Gojek driver Mpo Bhabay turned everyday rides into TikTok stories, earning sponsored-video fees that helped buy a house and repay debt.
Read the caseSilicon Valley made hiring hard, so nWay kept its Bay Area base and opened a Seoul office; its team grew from 4 to 80 and Power Rangers passed 23M downloads.
Read the caseSony rebooted the 1995 Jumanji as a comedy adventure starring The Rock; it earned $962.1M worldwide on a $90M budget and spawned a sequel.
Read the caseBleeding through pandemic shutdowns, India's two biggest multiplex chains merged instead of fighting, creating the world's fifth-largest cinema chain.
Read the casePeter Huntsman became CEO in 2000, led Huntsman through defaults and restructuring, and won a $1.73 billion settlement that saved the company.
Read the caseAfter lockdowns and falling marriages hurt their wedding business, Pan Huqian and Jiang Xiuping became fictional parents on Douyin and drew 1M+ followers.
Read the caseWhen Vietnam lacked enough experienced chip engineers, CoAsia Semi let Nguyen Thanh Yen build a training pipeline; he recruited 70 designers in three years.
Read the caseDiego Della Valle inherited his father's small shoe business in 1978 and turned the pebble-soled moccasin into the luxury group Tod's.
Read the caseStarboard took just under 5% of Splunk, attacked its 11% operating margin, and fourteen months later Cisco bought the company for $28 billion in cash.
Read the caseIcahn and Jana won a $4B buyback from Kerr-McGee in 2005; two years later Anadarko bought it for $16.4B.
Read the caseMauricio Bustos used AI voice cloning to turn a small Chilean YouTube audience into a viral project, then shifted FlowGPT toward original music and brand work.
Read the caseWhen rupee pay lost value and developers demanded hard currency, Calcey made a dollar-pegged salary decision to retain the people it could not afford to lose.
Read the caseThe 2024 Matlock reboot drew 7.73M viewers to its sneak peek, was renewed after two episodes, and closed season one averaging 16.1M.
Read the caseThe son took the CEO chair from his father in 2014, ordered ships through every market turn, hired Maersk's own COO, and in 2022 took the industry crown.
Read the caseCHC's 2017 cross-border plan moved the business to a new company, added $300M from creditors, and the leaner group went on winning offshore contracts.
Read the caseWhen quarantine erased in-person leads, agents used Douyin and Kuaishou to sell a tropical second-home market to buyers across China.
Read the caseIn 2020, Mkhululi Siziba left Uber Eats for better-paid Checkers Sixty60 work; he still earned more, bought a car, and added Uber Eats when fuel rose.
Read the caseNissan replaced the 370Z with a single-letter Z, adding 68 hp and a faster sprint to win back American sports-car fans.
Read the caseThe communist state had taken the distillery; the exiled heir returned in 1987 and in 1991 redeemed the family firm with Underberg as partner.
Read the caseLyondellBasell filed Chapter 11 in January 2009, emerged April 30, 2010 with $7.2B of debt versus $24B before, and by 2012 ran $45.4B of sales.
Read the case