Audemars Piguet's $400 Royal Pop set sales records amid a luxury watch slump
CEO Ilaria Resta's 'radical openness' — a $400 Swatch collab plus AP Labs education pop-ups — has set a sales record every month since May 2026.
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500 PUBLISHED CASES · REGULARLY UPDATEDRM plc sold its TTS resources arm to become a pure-play digital assessment business
RM sold TTS — 41.5% of group revenue — for up to £53.5M, halving net debt and capping a three-year simplification into digital assessment.
Read the caseNike bets on $2.5B of savings and a geography consolidation as Hill's turnaround stalls
With revenue heading for a six-year low, Nike folded Greater China into Asia Pacific and Latin America into North America in a $2.5B restructuring.
Read the caseLuckin Coffee weighs Gulf entry backed by $1B Mubadala investment (interview)
After passing Starbucks in China, Luckin is weighing Gulf markets with $1B from Mubadala and Centurium behind it — and a US relisting in motion.
Read the caseKeurig Dr Pepper CEO Tim Cofer built a challenger portfolio — Dr Pepper passed Pepsi
New CEO Tim Cofer installed an offense-first challenger culture, paid $1.65B for Ghost energy and pushed Dr Pepper past Pepsi to #2 in North America.
Read the caseFord's EV retreat cost $4.2B in charges — and lifted 2026 guidance to $10B+
Ford booked $4.2B in charges to retreat from EVs, narrowed Model e losses and raised 2026 adjusted EBIT guidance to $10-11 billion.
Read the caseEl Pollo Loco takes its turnaround national: first New York restaurant due in mid-2027
CEO Liz Williams modernized the 50-year-old grilled-chicken chain; three straight quarters of comp growth now fund a 15-store New York push.
Read the caseMBD Group divested Ludhiana complex for Rs 490 crore to speed hotel projects (interview)
In an ET Hospitality World interview, joint MD Sonica Malhotra Kandhari says the Rs 490-crore sale funds luxury hotels in India's highest-ADR leisure markets.
Read the caseKMD Brands' Next Level reset beat its cost target and grew Rip Curl EBITDA 12.2%
One year in, KMD's Next Level reset cut 2,000+ Rip Curl SKUs, moved the brand to Shopify and beat its cost target; Rip Curl sales and EBITDA grew.
Read the caseIHOP's $2B takeover of twice-its-size Applebee's created Dine Brands (interview)
In a CNBC Make It interview, ex-CEO Julia Stewart recalls IHOP's 2007 $2B takeover of Applebee's and the purchasing co-op found in due diligence.
Read the caseSarah London rebuilt Medicaid giant Centene around data after the bloat years (interview)
In a Fortune interview, Centene CEO Sarah London describes divesting noncore units and rebuilding operations around data as federal Medicaid cuts loom.
Read the caseVodafone Idea commits ₹45,000 crore capex after the government froze its AGR dues
After India froze Vi's AGR dues at ₹87,695 crore, CEO Abhijit Kishore announced ₹45,000 crore of network spending to chase 4G/5G parity.
Read the caseNYU Langone: Grossman's data dashboard turned a junk-rated hospital into a $14B system
After a failed 1998 merger left NYU's medical center losing money, CEO Robert Grossman fired most executives and ran it on an 800-metric dashboard.
Read the caseMichaels turned Party City's and Joann's collapses into party aisles and fabric
After Party City and Joann liquidated, Apollo-owned Michaels added party shops to 1,400 stores and fabric to 1,000, shifting capital from digital to stores.
Read the caseJ&K Bank (interview): from a Rs 1,200 crore loss in 2020 to record FY26 profit
In an ET interview, J&K Bank's CEO says a new board, recoveries and provisioning discipline took it from a 2020 loss to a Rs 2,363 crore profit.
Read the caseBurger King rebuilt U.S. sales, then began reselling Carrols' stores to local owners
Burger King's 2022 turnaround lifted it past Wendy's; it bought Carrols for about $1B in 2024 and is now refranchising about 200 stores a year.
Read the caseBSNL posts its first back-to-back profits in 18 years and launches indigenous 4G
State-owned BSNL earned profits in Q3 and Q4 of FY25 for the first time in 18 years and switched on a home-built 4G network in 2025.
Read the caseBSE under Ramamurthy cut costs, rebuilt its tech and relaunched index options
After CEO Sundararaman Ramamurthy took over in 2023, BSE cut Rs 100 crore of costs, upgraded systems and relaunched derivatives; shares rose 14x.
Read the caseAviva Life India (interview): cutting weak distributors to improve persistency
In an ETBFSI interview, Aviva Life's CEO says the insurer cut ties with poor distributors, shifted to proprietary channels and grew about 22% in FY26.
Read the caseAmerican Express under Squeri bet on millennials paying up for premium cards
Stephen Squeri became Amex CEO in 2018, chased young affluent customers with richer Platinum perks, and lifted the fee to $895 in 2025.
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