01marketing1999–2009
In 1999 the second generation renamed Amway's North American business Quixtar; after five flat years they retired it, and record sales followed the brand back.
Read the case ↗02people2018
Morris Chang announced his TSMC retirement eight months early and split his job between two co-CEOs — Mark Liu as chairman, C.C. Wei as CEO.
Read the case ↗03product2012–2016
Hedi Slimane took over in 2012; by 2016 revenue had doubled to €1.22B with +25.3% growth and €268.5M in operating income.
Read the case ↗04strategy2006–2026
IndiGo ordered 100 A320s before its first flight, ran a single-type point-to-point fleet, became India's #1 airline by 2012, and still holds ~64% share.
Read the case ↗05tech2000-2002
After its Aug 2000 IPO, Equinix's stock hit 31 cents on $263m of debt; a debt renegotiation saved it for the AI era.
Read the case ↗06engineering2022–2025
Team Group installed Nidle and semi-automated machines as Bangladesh’s garment sector faced rising wages; its managing director said production rose up to 10%.
Read the case ↗07finance2021
Dubai's biggest developer reabsorbed its listed malls arm in a 0.51-for-1 share swap, trading a standalone listing for consolidated recurring income.
Read the case ↗08marketing2015–2017
Banned in June 2015, Maggi returned on November 9, 2015 after Nestlé destroyed 34,663 tonnes; within a year it regained 57-60% noodle share and sales momentum.
Read the case ↗09people2009–2013
After a $547 million loss and a forced CEO exit, the meat giant's founding family chose veteran Donnie Smith, who cut debt and restored profit.
Read the case ↗10product2008–2020
After Polaroid's 2008 film shutdown, The Impossible Project saved the last factory, bought the brand in 2017 and reclaimed the Polaroid name in 2020.
Read the case ↗11strategy2024–2025
Two country stars reunited Field & Stream's split trademark and media platform, and brought the print magazine back in June 2024 as a membership perk.
Read the case ↗12tech2016–2017
Mark Jagiela pushed Teradyne into SoC test and Universal Robots; 2017 sales jumped 22% and non-GAAP EPS 55%.
Read the case ↗13engineering2015–2023
RecycleKaro shifted from dismantling e-waste to extracting battery metals, scaling from a 5-ton monthly pilot to a 180-ton commercial plant.
Read the case ↗14finance2019–2020
China's biggest AC maker spent 30 years as a city-owned champion. In 2019 Zhuhai sold control, and Gree became a firm with no controlling shareholder.
Read the case ↗15marketing1985–1999
Ojjeh's TAG group bought the quartz-battered Heuer in 1985, rebuilt it around Formula 1 glamour and upscale distribution, and sold it to LVMH for $740M.
Read the case ↗16people2014–2020
Fevicol maker Pidilite's family stepped back in 2015, hired Mondelez veteran Bharat Puri as its first professional MD; profit rose 47% in year one.
Read the case ↗17product2016–2018
After four years of declining profit, Master Kong owner Tingyi pushed high-end noodles; 2017 profit jumped 57% and 2018 profit rose 21%.
Read the case ↗18strategy2007–2025
China's down-jacket king lost its way in multi-brand sprawl; a 2018 return to focus rebuilt it — ¥27.4B revenue, eight straight record years.
Read the case ↗19tech2020–2025
A Stanford graduate traded coding in Silicon Valley for Shanghai Xinmai Food, whose biggest client's exit cut 60% of sales; he pivoted online and overseas.
Read the case ↗20engineering2021–2024
Facing weak collection and hazardous logistics in Colombia, BATx repurposed used packs; 20 car batteries became 200 storage and mobility units.
Read the case ↗