Amway: the founders' sons dropped the brand in America, then brought it back
In 1999 the second generation renamed Amway's North American business Quixtar; after five flat years they retired it, and record sales followed the brand back.
Ler o casoMudanças de rumo, reinvenções e transformações que fizeram diferença.
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In 1999 the second generation renamed Amway's North American business Quixtar; after five flat years they retired it, and record sales followed the brand back.
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