Nike's 1980s Air Max sneakers came back and sold +320% on Asos in 2013
Nike stopped treating Air Max as a launch-only line and revived its 1980s models; Asos reported 320% year-on-year Air Max sales growth in 2013.
Ler o casochange.archiUM ARQUIVO CASESTUDIES.CHAT
Uma atitude diferente.
Um resultado diferente.
Mudanças de rumo, reinvenções e transformações que fizeram diferença.
O arquivo completo, no appOs artigos estão em inglês e chinês simplificado. Títulos e textos mantêm o idioma de publicação.
Casos publicados
2,000 CASOS PUBLICADOS · ATUALIZADOS REGULARMENTEKadin Yazilimci turned Turkish sexism into a 3,000-member coder network
After sexism and brain drain pushed women out of Turkish tech, Kadin Yazilimci built a 3,000-member Slack network that trains, connects and hires women coders.
Ler o casoLegendary's 2014 Godzilla made $529M and launched the MonsterVerse
After the 1998 US Godzilla flopped, Legendary rebooted the monster seriously with Gareth Edwards; the 2014 film grossed $529M and built a universe.
Ler o casoEmbraer lost $310m in 1994, so its privatized owners bet everything on regional jets
Near-bankrupt when its military-export markets closed, Brazil's state aircraft maker was privatized and rebuilt around one regional jet priced to beat rivals.
Ler o casoMicroStrategy put $250M into bitcoin in August 2020 and remade its balance sheet
Fearing stimulus-driven inflation, Michael Saylor turned MicroStrategy's treasury into bitcoin — 21,454 coins — and tied the software firm's stock to crypto.
Ler o casoChinese doctor-influencer agencies turned medical expertise into a patient pipeline
During China’s lockdowns, agencies turned 1–3-minute Douyin lectures into consultations and clinic demand; platform rules then exposed the compliance cost.
Ler o casoUnited Arab Emirates used Golden Visas to pull AI talent toward a new hub
The UAE paired AI investment with ten-year Golden Visas, attracting global specialists while Dubai and Abu Dhabi built large AI ecosystems.
Ler o casoD.R. Horton's affordable-first strategy rode the 2020 housing boom to records
When the pandemic shifted demand to housing, D.R. Horton's affordably priced homes drove record sales and orders.
Ler o casoMarriott 2012: the founder's son handed the CEO job to an outside hire at last
Bill Marriott, CEO since 1972, gave the firm to Arne Sorenson, a lawyer he recruited in 1996. Rooms grew past 1.4 million and the stock rose fivefold.
Ler o casoAdelson put $1B of his own money into Sands and Macau later delivered records
With Sands near default in 2008, Adelson injected $1B personally; by Q1 2013 the company posted a record $572M quarterly profit.
Ler o casoLi Ning lost ¥3bn chasing a premium brand young Chinese didn't want, so it sold streetwear
After losses from a failed premium repositioning, China's top sportswear brand put its name on a New York streetwear line and sold it on national pride at home.
Ler o casoBrazilian gig drivers used bololo protests to make assaults costly
After attacks with little recourse from delivery apps, drivers built a WhatsApp-led bololo protocol; reported assaults became less common and awareness rose.
Ler o casoEtsy turned the mask shortage into its biggest growth year, nearly tripling revenue.
When PPE vanished in 2020, Etsy made masks its priority category: 29M masks sold in Q2 alone, and 2020 revenue nearly tripled to $1.7B.
Ler o casoBecton Dickinson split its $3.4B life sciences arm days after Starboard's push
Starboard disclosed a stake and demanded separation of BD's slower life sciences unit; BD agreed within 48 hours and later merged it with Waters at $17.5B.
Ler o casoBox met Starboard with a KKR investment and buyback instead of a sale
Starboard's 2019 campaign pushed Box into a strategic review that ended with a $500M KKR investment, a buyback, and 70%+ returns.
Ler o casoDomino's admitted on camera that its pizza tasted bad, then changed the recipe
Domestic same-store sales had fallen through 2008. Domino's ran ads quoting its worst reviews, rebuilt the recipe, and posted its best quarter since its IPO.
Ler o casoGojek built rider communities to turn street backlash into allies
Gojek answered street protests by building rider communities that solved daily problems, fed management feedback, and made leaders see it as an ally.
Ler o casoXiaomi fixed its supply chain after a sales slump and rebounded to record revenue
Lei Jun took direct charge of supply chain in May 2016; after a 2016 decline, Xiaomi's revenue jumped 67.5% to RMB114.6B in 2017.
Ler o casoIntel quit the memory-chip business it was founded on to bet on microprocessors
Japanese rivals turned Intel's founding product, DRAM chips, into a money-losing commodity. Grove and Moore walked away and bet Intel on microprocessors.
Ler o casoVietnam auctioned Vinamilk stakes in 2016 and F&N paid $499m to raise its holding
Listed since 2003, Vinamilk had become the Ho Chi Minh exchange's largest company; in 2016 the state auctioned stakes and F&N built a 16.35% holding.
Ler o caso