Enioluwa Adeoluwa quit fintech for videos and won global brand deals
After leaving a Nigerian fintech job, Enioluwa Adeoluwa built a distinctive beauty-and-fashion creator brand with nearly 3 million followers.
Ler o casochange.archiUM ARQUIVO CASESTUDIES.CHAT
Uma atitude diferente.
Um resultado diferente.
Mudanças de rumo, reinvenções e transformações que fizeram diferença.
O arquivo completo, no appOs artigos estão em inglês e chinês simplificado. Títulos e textos mantêm o idioma de publicação.
Casos publicados
2,000 CASOS PUBLICADOS · ATUALIZADOS REGULARMENTETony Hawk's Pro Skater 1+2 remake sold 1m in 10 days — a franchise record
Activision revived the skateboarding series with a 2020 remake of the first two games; it became the fastest-selling Tony Hawk title ever, 1m copies in 10 days.
Ler o casoTuna giant Bumble Bee was bought out of 2019 bankruptcy by Taiwan's FCF
Bumble Bee Foods filed Chapter 11 in 2019 after a DOJ fine, and Taiwan's FCF bought it for ~$925M without closing the cannery
Ler o casoThe Haas family took Levi's private in 1985 and saved the jeans maker
After the denim market collapsed, fifth-generation Robert Haas led a $1.6 billion family buyout; by 1996 the company was worth nearly ten times more.
Ler o casoPopular Pays refocused its influencer model and raised a $5.5M Series B
Popular Pays moved from simple brand-influencer matching to managed creator campaigns, then grew to 40 employees and raised a $5.5M Series B.
Ler o casoSamyang's founder-family leader bet on Buldak fire noodles and exports took off
Founder's daughter-in-law Kim Jung-soo pushed the 2012 Buldak launch; exports grew from 93 billion won (2016) to 1.9 trillion won (2025), 80% from abroad.
Ler o casoPropertyGuru made REA its shareholder, SPAC-listed at $1.78B — private in 26 months
PropertyGuru swapped equity for REA's Malaysia-Thailand portals, SPAC-listed in Mar 2022 (EV $1.36B), and was taken private by EQT at $1.1B in Dec 2024.
Ler o casoElliott's 'worst deal' letter reset NRG's board and CEO search
Elliott, holding 13%+, called Vivint the decade's worst utility deal and demanded a review; NRG added four directors and launched a CEO search.
Ler o casoWrangler revived on roomier jeans and a 'Life is Comfortable' pivot away from skinny.
As shoppers ditched skinny jeans, Wrangler's comfort pivot drove four straight quarters of growth, with sales up 9%.
Ler o casoNorwegian Air Shuttle converted debt to equity, flew on
Norwegian entered Irish examinership in 2020 and a Norwegian reconstruction, cut debt by ~NOK63-65B and emerged in May 2021
Ler o casoElliott's breakup letter got Duke Energy a board truce, not a split
Elliott demanded Duke split into three regional utilities; Duke refused, but settled with two new directors, a standstill and a tighter cost plan.
Ler o casoJobs cut Apple from 15 products to 3 and it earned $309M in 1998
Back in 1997, Steve Jobs slimmed Apple to three product lines and shipped the iMac; by fiscal 1998 Apple posted $309M of net income.
Ler o casoSinopec carved out its refining core and raised $3.46bn in a three-exchange IPO in 2000
Sinopec Group carved refining and petrochemical assets into Sinopec Corp, sold stakes to oil majors, and listed in Hong Kong, New York and London in Oct 2000.
Ler o casoElliott pushed margins; Salesforce cut 10% of staff and doubled buybacks
After Starboard and Elliott pressed for profitability, Salesforce cut about 10% of jobs, guided FY24 non-GAAP margin to ~27% and raised buybacks to $20B.
Ler o casoFord revived the GT supercar in 2016 and drew 6,506 applications for just 500 cars
Ford went back to Le Mans with an all-new GT, and 6,506 people applied for the 500 cars it planned to build.
Ler o casoMexico sold Telmex control to Slim's group in 1990, and the network was rebuilt
The state sold 20.4% plus voting control of Telmex for $1.76 billion in 1990; private owners invested $17 billion and fixed-line density nearly doubled by 2000.
Ler o casoIcahn's Lawson stake ended with Infor taking it private for $2B
Icahn disclosed an 8.5% Lawson stake in 2010; a year later Infor's $11.25-a-share bid took the ERP firm private.
Ler o casoFourth-generation Lorenzo Fluxà created the Camper brand in 1975
Lorenzo Fluxà turned his family's 1877 Majorcan shoe factory into Camper in 1975; the brand grew past 240 stores worldwide.
Ler o casoSany bought Putzmeister for €360M and compressed a decade of globalisation into months
Sany acquired concrete-pump leader Putzmeister for €360M in 2012, kept the German team, and vaulted to global machinery leadership
Ler o casoElliott matched Polycom with Mitel; Siris outbid them both
Elliott pushed Polycom into a Mitel merger, then private equity outbid it — Polycom exited for $2B all-cash.
Ler o caso