Miuccia Prada took over the family firm in 1978 and reinvented it with nylon
In 1978 Miuccia Prada took a fading single-store leather house and, with Patrizio Bertelli, built a global luxury brand via her nylon backpack.
Ler o casoMudanças de rumo, reinvenções e transformações que fizeram diferença.
O arquivo completo, no appOs artigos estão em inglês e chinês simplificado. Títulos e textos mantêm o idioma de publicação.
In 1978 Miuccia Prada took a fading single-store leather house and, with Patrizio Bertelli, built a global luxury brand via her nylon backpack.
Ler o casoAfter a US$188M 2015 loss, Medco cut cash costs and bought ConocoPhillips' Corridor stake; 2022 net income hit a record US$531M.
Ler o casoAfter Elliott took ~8% of Mentor in September 2016, the EDA firm weighed strategic options and agreed to Siemens' $37.25-a-share offer weeks later.
Ler o casoBajaj Auto revived the name of its iconic scooter for a 2020 electric model; by October 2024 it had sold 300,000 Chetaks and led monthly EV sales.
Ler o casoA 19th-century steel and armaments house, Schneider bought UK process-control group Invensys for £3.4B — the half of automation it lacked
Ler o casoListed on the Jakarta Stock Exchange in July 1991, Semen Gresik opened Indonesia's SOE privatisation wave, which later included Telkom, Indosat and Bank BNI.
Ler o casoAfter years off shelves, Hasbro relaunched G.I. Joe as a premium 6-inch Classified line in 2020; it vastly outperformed expectations and some figures sold out.
Ler o casoCoke Japan veteran Masahiko Uotani took Shiseido's helm in 2014, kept raising marketing spend on prestige, and took sales past ¥1 trillion
Ler o casoIn December 2012 Portugal sold 95% of ANA to Vinci for €3.08bn, lifting privatization revenues past the bailout target.
Ler o casoBMW ended old Mini production, invested £230M at Oxford, and launched a reinvented MINI in 2001 — about 40,000 sold in year one and 340,000 by 2015.
Ler o casoSuzlon's decade-long debt workout, capped by a 2020-21 rights issue, turned a near-bankrupt turbine maker into a profit-generating wind leader
Ler o casoPortugal sold 26–28% of Portugal Telecom in June 1995 at 2,800 escudos a share, with demand four times the offer; the stock listed in Lisbon and New York.
Ler o casoDuring COVID, pet owners kept buying online, Chewy's revenue jumped 46%, and its Autoship subscriptions passed $1 billion.
Ler o casoTony Fernandes bought bankrupt AirAsia for RM1 in 2001, relaunched it as 'low fares no frills' in 2002, and took Southeast Asia's LCC pioneer public in 2004
Ler o casoJCP and Jumana invested $8.3M in Red Robin in Dec 2024, won two board seats, and chairman David Pace became CEO in Apr 2025.
Ler o casoProSomnus re-emerged Aug 2024 from Ch.11, then posted a record $9.1M quarter (+31% YoY) as dentists scaled its non-CPAP sleep appliance.
Ler o casoRuchi Soya went through India's IBC insolvency, was bought by Patanjali for ₹4,350 crore in 2019 and relisted to a 6,200% rally
Ler o casoElliott's Feb 2020 letter pushed SoftBank to buy back stock and sell assets; shares then rallied ~130% from March lows.
Ler o casoAfter HP shelved Palm, TCL licensed the name to a startup that relaunched it in 2018 as a $349 credit-card-size companion phone.
Ler o casoBayer paid $66B for Monsanto in 2016-18, the biggest all-cash deal in history; Roundup lawsuits then cost it over $10B and pushed the group toward a break-up
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