Os artigos estão em inglês e chinês simplificado. Títulos e textos mantêm o idioma de publicação.
01product2012
The diner chain pulled fries and soda off the children's menu, made strawberries and salads the automatic sides, and families barely changed their habits.
Ler o caso ↗02strategy2013–2022
In an NPR interview, Purdue president Mitch Daniels says a one-year tuition 'timeout' in 2013 became a decade-long freeze and a 30% bigger school.
Ler o caso ↗03advertising2018–2020
When 90% of its visitors opted out of tracking, the Dutch public broadcaster's ad house built a contextual ad server — and out-earned the targeted status quo.
Ler o caso ↗04finance2014–2020
After reporting that it had sued 8,300 patients, Methodist erased $11.9M owed by 5,300+ people, stopped suing staff and raised free care to 250% of poverty.
Ler o caso ↗05strategy2012–2017
From 2012 the hospital treated A&E waits as a bed-flow and social-care problem, not an A&E-only one, and beat the national target by 3.6 points.
Ler o caso ↗06strategy2015–2022
Six years after taking over chemically exhausted Devon land, Marina O'Connell runs a self-sufficient, carbon-negative farm feeding 300 families a week.
Ler o caso ↗07strategy2020
Weeks after opening an innovation lab in January 2020, Houston Methodist repurposed it to train physicians in virtual care when COVID-19 hit.
Ler o caso ↗08strategy2019–2022
After exiting bankruptcy in 2019, FTD's new CEO repaired ordering systems and florist trust first, then rebranded and added snacks and alcohol.
Ler o caso ↗09strategy1990–2024
Facing floods every two years, a fourth-generation Illinois farmer spent 25 years converting 2,500 acres to rice — and his 2024 crop was his best ever.
Ler o caso ↗10strategy2011–2018
After a fraud scandal shut its last composting scheme, Anchorage relaunched with a free bucket swap — 7 tons of scraps collected in year one, 44 in year two.
Ler o caso ↗11strategy2011–2023
After raising $20M and building a factory, the founders filed in 2020, sold for $1M, restarted with budgets and slower growth, then repurchased Ample Hills.
Ler o caso ↗12people2022–2023
A motorhome maker joined the four-day-week trial in 2022, ate an early productivity dip, and found the lost hours in jigs, templates and smarter task-splitting.
Ler o caso ↗13strategy2023–2026
After 57 of Union Street's 198 units sat empty in 2023, Bob Keiller's Our Union Street audited, cleaned and chased landlords — 33 shops filled and counting.
Ler o caso ↗14strategy2026
New CEO Karen Carter pushed the 'transform to outperform' plan — job cuts, plant closures — and Dow posted its best quarter in four years.
Ler o caso ↗15strategy2022–2025
Ex-Comcast CEO Dennis Mathew spent three years repairing Altice USA — culture first, then an AI retention agent and hyper-local pricing; losses cut by a third.
Ler o caso ↗16strategy2019–2021
Keeping acquired builders' names and founder equity, STO added RC Andersen as its third major deal in two years — $8B revenue, No. 6 on ENR Top 400.
Ler o caso ↗17finance2016
The NBA legend left Square's board and threw his new fund into US infrastructure after an anchor investor handed JLC $1 billion unbidden.
Ler o caso ↗18strategy2014–2016
With war money gone, KBR's new CEO dismantled a 16-division construction conglomerate into five focused units, trading size for cash flow.
Ler o caso ↗19strategy2020–2021
The startup refocused its data tech on SMB financial planning in spreadsheets, went from a handful of clients to hundreds, and closed an $18.5M Series A.
Ler o caso ↗20strategy2025
The consultancy that sells AI reinvention took up to $865M in charges to rewire itself — upskilling some staff, exiting others, and divesting two acquisitions.
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