Campbell Soup's owners called in an outsider CEO in 2001 and the brand came back
With soup sales sliding and no heir able to run it, the Dorrance heirs let a Nabisco executive rebuild the company their grandfather created.
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2,000 CASOS PUBLICADOS · ATUALIZADOS REGULARMENTEModerna scaled mRNA production before approval and turned $803M revenue into $18.5B
Moderna dosed its first Phase 1 volunteer in March 2020, signed Lonza to build 1-billion-dose capacity before proof, and posted $18.5B of 2021 revenue.
Ler o casoVertex sold royalties to outlast the 2008 crunch and its CF bet made it a giant
Burning money with no products in 2009, Vertex monetized future milestones to finish telaprevir and ivacaftor — then revenue ran from $143m to $7.6bn.
Ler o casoHuang Yuxiang quit her job to save her father's hollowed-out cashmere factory in 2023
Huang Yuxiang, 26, rebuilt her father's stripped cashmere factory through livestreams and e-commerce, lifting annual sales past ¥100 million.
Ler o casoGrupo Bimbo bought its way through America's bread collapse while Hostess died
Weeks into the 2008 credit freeze, Bimbo paid $2.38bn for George Weston's US bakeries; while Hostess liquidated in 2012, Bimbo became the world's largest baker.
Ler o casoSony sold VAIO to a buyout fund; the brand returned to profit as a niche PC maker
Sony's 'agonizing decision' to sell its loss-making VAIO PC unit to Japan Industrial Partners gave the brand a second life as a 240-person niche maker.
Ler o casoHoneywell replaced its rescue merger with fifteen years of unglamorous discipline
Regulators blocked Honeywell's merger with GE and the company posted its first loss in years. Its new CEO doubled down on Six Sigma instead of another deal.
Ler o casoBank Danamon went from 1998 state takeover to top-tier profits under Temasek by 2005
Taken over after 1998, recapitalized in 1999, then sold 51% to a Temasek–Deutsche consortium in 2003, Danamon became one of Indonesia's most profitable banks.
Ler o casoSiva Industries: promoter wins back company with a 93.5% haircut lenders chose to accept
Facing liquidation, Siva Industries' promoters offered ₹333 crore against ₹4,863 crore in claims; the Supreme Court let lenders take it, saving the firm.
Ler o casoTaco Bell's Mexican Pizza return sold 20M pies and lifted loyalty 10%
Cut in a 2020 menu purge, Mexican Pizza came back in May 2022 after a 200,000-signature petition; Taco Bell sold 20 million and loyalty membership rose 10%.
Ler o casoTVS used an outside chairman as a bridge to hand the founder's son the top job
TVS Motor staged its succession: an ex-JLR chief chaired the board while the fourth generation ran operations, then took the chairman's seat at 36.
Ler o casoRenault turned its 1972 icon into a €25k EV — and Europe's best-selling small EV
Renault's comeback plan needed a talisman, so it revived the Renault 5 as an affordable EV — and beat its own deadline, price and everyone's expectations.
Ler o casoLesan turned offline print into a Horn-of-Africa language dataset
Short of Amharic and Tigrinya training data, Lesan scanned community-held print, built OCR tools, and partnered with DAIR on open-source moderation.
Ler o casoWH Smith turned a £135m loss into £76m profit with flat sales — margins, not growth
Kate Swann's turnaround rebuilt WH Smith on retail basics and mix shift: sales fell, but profit came back from a £135m loss and travel took off.
Ler o casoEtihad scraps equity-alliance growth after US$3.5bn losses, refocuses hub, profits by 2022
Stakes in Air Berlin and Alitalia bled billions, so Etihad cut $21.4bn of aircraft orders and shrank to its core — record US$296m H1 2022 profit.
Ler o casoHPE bought loss-making Cray and made its name the flagship of supercomputing again
Cray, the 1970s supercomputer pioneer, had sunk into repeated losses; HPE paid $1.3B, kept the name, and HPE Cray now tops the world's fastest-computer list.
Ler o caso3M brought in its first outsider CEO to run Six Sigma through every plant
Slowing demand pushed 3M's operating margin down sharply. Its first outside CEO cut 5,000 jobs, imposed Six Sigma company-wide, and rebuilt margins to a record.
Ler o casoHawaiian Telcom cut 74% of its debt in 2010 Chapter 11, rebuilt on fiber, sold for $650M
A 2004 Carlyle LBO left Hawaiian Telcom with $1B+ of debt; it emerged from 2010 Chapter 11 with $300M, rebuilt on fiber, and sold for $650M in 2018.
Ler o casoMurugappa family's out-of-court pact ended the fight with Valli Arunachalam
The Murugappa family denied the late M.V. Murugappan's daughter a board seat; three years of public fight ended in a documented, amicable family arrangement.
Ler o casoShinola: a defunct shoe-polish name reborn as Detroit's watch factory
Fossil founder Tom Kartsotis bought the dead Shinola name in 2011 and built a Detroit watch factory that topped $20M sales in six months.
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