Campbell Soup's owners called in an outsider CEO in 2001 and the brand came back
With soup sales sliding and no heir able to run it, the Dorrance heirs let a Nabisco executive rebuild the company their grandfather created.
阅读案例change.archiCASESTUDIES.CHAT 旗下档案
换一种做法，
看见新可能。
记录转型、重塑与改变，理解突破是如何发生的。
完整档案，尽在 App文章提供简体中文与英文版本。以下标题与正文保留原出版语言。
已发布案例
2,000 已发布案例 · 定期更新Moderna在获批前扩大mRNA生产，将8.03亿美元收入变成185亿美元
Moderna于2020年3月为第一位一期志愿者给药，在证明有效性之前与Lonza签约建设10亿剂产能，2021年收入达到185亿美元。
阅读案例Vertex sold royalties to outlast the 2008 crunch and its CF bet made it a giant
Burning money with no products in 2009, Vertex monetized future milestones to finish telaprevir and ivacaftor — then revenue ran from $143m to $7.6bn.
阅读案例黄玉香辞职拯救父亲被掏空的羊绒厂
26岁的黄玉香通过直播和电商重建了父亲被掏空的羊绒厂，年销售额突破1亿元。
阅读案例Grupo Bimbo bought its way through America's bread collapse while Hostess died
Weeks into the 2008 credit freeze, Bimbo paid $2.38bn for George Weston's US bakeries; while Hostess liquidated in 2012, Bimbo became the world's largest baker.
阅读案例Sony sold VAIO to a buyout fund; the brand returned to profit as a niche PC maker
Sony's 'agonizing decision' to sell its loss-making VAIO PC unit to Japan Industrial Partners gave the brand a second life as a 240-person niche maker.
阅读案例霍尼韦尔放弃救援式并购，十五年低调纪律铸就复兴
监管机构阻止了霍尼韦尔与通用电气的合并，公司出现多年首亏。新任CEO没有寻求另一笔交易，而是加倍推行六西格玛。
阅读案例Danamon银行从1998年国家接管到2005年淡马锡旗下的顶级盈利
1998年后被接管，1999年资本重组，2003年将51%股权出售给淡马锡与德意志银行财团，Danamon成为印尼最盈利的银行之一。
阅读案例Siva Industries: promoter wins back company with a 93.5% haircut lenders chose to accept
Facing liquidation, Siva Industries' promoters offered ₹333 crore against ₹4,863 crore in claims; the Supreme Court let lenders take it, saving the firm.
阅读案例塔可贝尔墨西哥披萨回归：售出2000万份，忠诚度提升10%
在2020年菜单精简中被砍掉的墨西哥披萨，在20万签名请愿后于2022年5月回归；塔可贝尔售出2000万份，忠诚会员增长10%。
阅读案例TVS used an outside chairman as a bridge to hand the founder's son the top job
TVS Motor staged its succession: an ex-JLR chief chaired the board while the fourth generation ran operations, then took the chairman's seat at 36.
阅读案例Renault turned its 1972 icon into a €25k EV — and Europe's best-selling small EV
Renault's comeback plan needed a talisman, so it revived the Renault 5 as an affordable EV — and beat its own deadline, price and everyone's expectations.
阅读案例Lesan将线下印刷品转化为非洲之角语言数据集
由于阿姆哈拉语和提格里尼亚语的训练数据稀缺，Lesan扫描社区持有的印刷品，构建OCR工具，并与DAIR合作开发开源审核工具。
阅读案例WH Smith turned a £135m loss into £76m profit with flat sales — margins, not growth
Kate Swann's turnaround rebuilt WH Smith on retail basics and mix shift: sales fell, but profit came back from a £135m loss and travel took off.
阅读案例阿提哈德航空因35亿美元亏损放弃股权联盟增长，聚焦枢纽，目标2022年盈利
参股柏林航空和意大利航空导致巨额亏损，阿提哈德因此削减214亿美元飞机订单，收缩至核心业务，2022年上半年创纪录盈利2.96亿美元。
阅读案例HPE bought loss-making Cray and made its name the flagship of supercomputing again
Cray, the 1970s supercomputer pioneer, had sunk into repeated losses; HPE paid $1.3B, kept the name, and HPE Cray now tops the world's fastest-computer list.
阅读案例3M首次引入外部CEO，将六西格玛推广至所有工厂
需求放缓导致3M的营业利润率急剧下降。其首位外部CEO裁减了5000个岗位，在全公司推行六西格玛，并将利润率重建至创纪录水平。
阅读案例夏威夷电信2010年破产重组削减74%债务，押注光纤后以6.5亿美元出售
2004年凯雷杠杆收购使夏威夷电信背负超10亿美元债务；2010年破产重组后债务降至3亿美元，重建光纤网络，2018年以6.5亿美元出售。
阅读案例Murugappa family's out-of-court pact ended the fight with Valli Arunachalam
The Murugappa family denied the late M.V. Murugappan's daughter a board seat; three years of public fight ended in a documented, amicable family arrangement.
阅读案例Shinola: a defunct shoe-polish name reborn as Detroit's watch factory
Fossil founder Tom Kartsotis bought the dead Shinola name in 2011 and built a Detroit watch factory that topped $20M sales in six months.
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