Amway: the founders' sons dropped the brand in America, then brought it back
In 1999 the second generation renamed Amway's North American business Quixtar; after five flat years they retired it, and record sales followed the brand back.
阅读案例记录转型、重塑与改变,理解突破是如何发生的。
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In 1999 the second generation renamed Amway's North American business Quixtar; after five flat years they retired it, and record sales followed the brand back.
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