赛默飞在新冠期间投入15亿美元扩充产能，营收增长26%
赛默飞通过2020年扩大PCR检测和生物生产规模，营收增长26%至322亿美元，第四季度新冠相关销售额达32亿美元。
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记录转型、重塑与改变，理解突破是如何发生的。
完整档案，尽在 App文章提供简体中文与英文版本。以下标题与正文保留原出版语言。
已发布案例
2,000 已发布案例 · 定期更新Mattress Firm trimmed from 3,500 to 2,600 stores in a 46-day Chapter 11, then sold for $4B
The largest US mattress retailer used a prepackaged bankruptcy to close a third of its stores in 46 days and five years later drew a $4 billion takeover.
阅读案例塞尔吉奥·塔基尼的授权与合作助其回归
塞尔吉奥·塔基尼在2007年破产，通过合作与授权交易重新推出网球传统品牌，从而回归。
阅读案例Murdochs settled succession: Lachlan took the empire, siblings got $1.1B each
Rupert Murdoch handed Fox and News Corp to son Lachlan in 2023, then paid out three other children to end a trust battle and lock in control.
阅读案例Nissan revived its killed-off GT-R badge as a Porsche-baiting halo car
A badge buried by the 1973 oil crisis came back as Nissan's turnaround talisman — a $70,475 car built to beat Porsches costing three times as much.
阅读案例携程在非典期间保留员工，六个月后在纳斯达克上市
2003年非典冻结了中国旅游业；携程保留全部员工，在低谷期进行培训，六个月后在纳斯达克上市——首日上涨88.56%。
阅读案例1997年濒临破产，苹果砍到只剩一款产品，iMac让它成为巨头
苹果在1997年濒临破产；乔布斯回归，砍掉牛顿，接受微软1.5亿美元投资，iMac为iPod和万亿美元市值铺路。
阅读案例克莱斯勒接受政府贷款担保，提前七年偿还
克莱斯勒曾是美国历史上亏损最严重的公司。其CEO领取1美元年薪，赢得联邦贷款担保，并提前数年偿还。
阅读案例Hunter重塑其150年惠灵顿靴品牌，主打时尚。
Hunter在2005年破产后，因Kate Moss在格拉斯顿伯里音乐节被狗仔队拍到穿着其靴子，凸显其潜力，被重塑为时尚品牌。
阅读案例鲁莫家族第六代重建被洪水淹没的面条工厂，偿还9500万欧元债务
2015年10月洪水淹没了鲁莫工厂；家族外包生产，赢得债权人保护，到2023年成为意大利前五品牌。
阅读案例Airfix: the collapsed kit maker rescued by Hornby for £2.6m — still on shelves 20 years on
When Humbrol's collapse stranded Britain's iconic model-kit brand, rival Hornby bought it out of administration, moved sales to Kent and outsourced production.
阅读案例22亿元造假退市后，瑞幸重建成中国最大咖啡连锁
中国最快上市的咖啡连锁承认22亿元造假，退市后靠低价和App优先加盟模式重生——2023年收入249亿元，门店超16000家。
阅读案例洛舍尔清洗西门子贿赂丑闻，推动其创下41亿欧元利润纪录
局外人彼得·洛舍尔在腐败丑闻后彻底改革了西门子的治理和业务组合，到2010财年，净利润达到创纪录的41亿欧元。
阅读案例Adani Group: after Hindenburg wiped out $100B, GQG's $1.9B bet and debt cuts rebuilt it
Hit by a short-seller report that erased $100B, Adani sold promoter stakes to US investor GQG for $1.87B, prepaid debt, and recovered its value.
阅读案例Pentland重塑Ellesse品牌形象，授权其重返美国市场
Pentland与The Iconic Brand Corporation签订美国独家授权协议，计划于2026年在线下及线上重新推出Ellesse。
阅读案例Takeda staged a French outsider into the CEO seat, then sequenced his successor
Takeda hired GSK veteran Weber as COO in 2014, made him its first non-Japanese CEO a year later — and announced his successor 17 months ahead.
阅读案例Activision revived the dead Sierra label to sell King's Quest nostalgia
Sierra died in a 1996 conglomerate buyout; Activision resurrected the label in 2014 as a mini-publisher and shipped a new King's Quest in 2015.
阅读案例拉拉关闭弱势业务、私有化，2023年净利润增长90.7%
拉拉新任CEO关闭亏损业务并削减成本；这家乳业巨头于2022年退市，2023年正常化净利润增长90.7%至27.91亿墨西哥比索。
阅读案例Shopify将物流业务出售给Flexport，从亏损35亿美元转为盈利20亿美元
在2022年亏损34.6亿美元后，Shopify将Shopify Logistics出售给Flexport，削减成本，到2024年实现净利润20.2亿美元，自由现金流16亿美元。
阅读案例HDFC Bank absorbed its own parent in India's biggest-ever $40 billion merger
India's biggest private bank bought its parent, the country's top mortgage lender, in a $40 billion all-stock deal speculated about for two decades.
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