A childless Hans Wilsdorf gave Rolex to a foundation to keep it free
Hans Wilsdorf, with no children, set up the Hans Wilsdorf Foundation in 1945 to own Rolex and keep the watchmaker independent forever.
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2,000 CASOS PUBLICADOS · ATUALIZADOS REGULARMENTECoca-Cola brought Surge back on Amazon after a 130,000-person fan campaign
A three-year fan campaign won Surge's return: Coca-Cola re-released it on Amazon in Sept 2014, it sold out twice, and stores followed in 2015.
Ler o casoJasmine Audemars took the chair in 1992 and kept AP in family hands
Great-granddaughter Jasmine Audemars became chair in 1992, keeping Audemars Piguet family-owned; by 2021 its sales topped Patek's at 1.58 billion francs.
Ler o casoParamount+ revived iCarly and made it its second-most-watched original series
The iCarly revival became Paramount+'s second-most-watched original of 2021, earned a quick Season 2, and ran three seasons before cancellation.
Ler o casoSaba Mika turned a failed job search into a South African dropshipping livelihood
After two years without a job, marketing graduate Saba Mika used low-investment social selling to earn up to 20,000 rand in a good month.
Ler o casoWise: two Estonian expats ended hidden FX fees by matching transfers peer-to-peer
Two Estonians looped salaries through P2P currency matching at the mid-market rate, replacing 5-8% bank margins with ~0.5% — and a $11B LSE direct listing.
Ler o casoThomson: the newspaper dynasty that sold print and bought Reuters
Ken Thomson spent decades selling his father's newspapers and oil, then handed son David a data company that agreed to buy Reuters in 2007.
Ler o casoStihl's children took over in 1973 and globalized the chainsaw maker
After founder Andreas Stihl died in 1973, son Hans Peter and daughter Eva took charge, built plants abroad and made STIHL the world's chainsaw leader.
Ler o casoPolicybazaar turned insurance comparison into India's largest insurance marketplace
An insurance-comparison portal scaled into India's largest marketplace, with a ₹5,625cr IPO in 2021 and first profit in FY24.
Ler o casoMeta's Sri Lanka exception kept lifesaving drug posts online during crisis
When Sri Lanka's medicine shortage collided with Facebook's drug-solicitation ban, Meta used a policy exception; its Oversight Board upheld the decision.
Ler o casoFOX bought the dead USFL's names and relaunched spring football in 2022
Fox acquired the 1980s league's trademarks, ran the new USFL as owner-broadcaster for three seasons, then merged it with the XFL into the UFL in 2024.
Ler o casoBettencourt family handed L'Oréal to an outsider CEO in 1988; growth ran 20 years
In 1988 the Bettencourt family made Lindsay Owen-Jones CEO; under him L'Oréal posted double-digit growth for 20 straight years.
Ler o casoZoom lifted its school meeting limit in 2020; quarterly revenue then rose 355%
Zoom removed the 40-minute limit for K-12 schools as COVID hit; daily participants grew from 10M to 300M, and Q2 FY2021 revenue jumped 355% to $663.5M.
Ler o casoDynamic Audio 5555 made listening the product as mass retail invaded Akihabara
Tokyo's 1965 high-end audio shop stayed a fixture by selling an emotional listening experience that mass-market electronics stores could not copy.
Ler o casoSF Express bought back its franchisees to build the fastest delivery in China
Wang Wei built SF Express on a 1993 HK-Guangdong lane, reverted franchises to direct ownership (1999-2002), and chartered China's first courier planes (2003).
Ler o casoCadence's new CEO rebuilt trust and swung it from a $1.86B loss to profit
Lip-Bu Tan cut costs and rebuilt customer trust at Cadence; the net loss narrowed from $1.86B in 2008 to $149.9M, then became $126.5M profit in 2010.
Ler o casoPaccar's flexible premium model kept it profitable through the 2008-09 truck collapse
While truck demand collapsed in 2008-09, Paccar cut production, kept its premium dealer network, and posted its 71st straight year of net profit.
Ler o casoPorsche and Piëch families merged Porsche into VW to escape €10B of debt
After a failed VW takeover left Porsche SE with over €10B of debt, the two controlling families agreed to fold Porsche into Volkswagen - completed in 2012.
Ler o casoIBM Brazil workers won IT status after challenging their classification
A Minas Gerais union challenged IBM's sales classification, won IT-worker recognition, and inspired similar lawsuits across Brazil.
Ler o casoMoleskine: a dead notebook brand resurrected in 1997 and sold in 92 countries
A Milanese publisher rebuilt the notebook Bruce Chatwin mourned, selling 5,000 in 1997 and about 10 million a year by 2011.
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