A childless Hans Wilsdorf gave Rolex to a foundation to keep it free
Hans Wilsdorf, with no children, set up the Hans Wilsdorf Foundation in 1945 to own Rolex and keep the watchmaker independent forever.
事例を読むchange.archiCASESTUDIES.CHAT のアーカイブ
一手を変えれば、
結果も変わる。
転換、再構築、変革。大きな違いを生んだ変化の記録。
全アーカイブはアプリで記事は英語と簡体字中国語で提供しています。以下のタイトルと本文は公開時の言語のままです。
公開済みの事例
2,000 公開済みの事例 · 随時更新Coca-Cola brought Surge back on Amazon after a 130,000-person fan campaign
A three-year fan campaign won Surge's return: Coca-Cola re-released it on Amazon in Sept 2014, it sold out twice, and stores followed in 2015.
事例を読むJasmine Audemars took the chair in 1992 and kept AP in family hands
Great-granddaughter Jasmine Audemars became chair in 1992, keeping Audemars Piguet family-owned; by 2021 its sales topped Patek's at 1.58 billion francs.
事例を読むParamount+ revived iCarly and made it its second-most-watched original series
The iCarly revival became Paramount+'s second-most-watched original of 2021, earned a quick Season 2, and ran three seasons before cancellation.
事例を読むSaba Mika turned a failed job search into a South African dropshipping livelihood
After two years without a job, marketing graduate Saba Mika used low-investment social selling to earn up to 20,000 rand in a good month.
事例を読むWise: two Estonian expats ended hidden FX fees by matching transfers peer-to-peer
Two Estonians looped salaries through P2P currency matching at the mid-market rate, replacing 5-8% bank margins with ~0.5% — and a $11B LSE direct listing.
事例を読むThomson: the newspaper dynasty that sold print and bought Reuters
Ken Thomson spent decades selling his father's newspapers and oil, then handed son David a data company that agreed to buy Reuters in 2007.
事例を読むStihl's children took over in 1973 and globalized the chainsaw maker
After founder Andreas Stihl died in 1973, son Hans Peter and daughter Eva took charge, built plants abroad and made STIHL the world's chainsaw leader.
事例を読むPolicybazaar turned insurance comparison into India's largest insurance marketplace
An insurance-comparison portal scaled into India's largest marketplace, with a ₹5,625cr IPO in 2021 and first profit in FY24.
事例を読むMeta's Sri Lanka exception kept lifesaving drug posts online during crisis
When Sri Lanka's medicine shortage collided with Facebook's drug-solicitation ban, Meta used a policy exception; its Oversight Board upheld the decision.
事例を読むFOX bought the dead USFL's names and relaunched spring football in 2022
Fox acquired the 1980s league's trademarks, ran the new USFL as owner-broadcaster for three seasons, then merged it with the XFL into the UFL in 2024.
事例を読むBettencourt family handed L'Oréal to an outsider CEO in 1988; growth ran 20 years
In 1988 the Bettencourt family made Lindsay Owen-Jones CEO; under him L'Oréal posted double-digit growth for 20 straight years.
事例を読むZoom lifted its school meeting limit in 2020; quarterly revenue then rose 355%
Zoom removed the 40-minute limit for K-12 schools as COVID hit; daily participants grew from 10M to 300M, and Q2 FY2021 revenue jumped 355% to $663.5M.
事例を読むDynamic Audio 5555 made listening the product as mass retail invaded Akihabara
Tokyo's 1965 high-end audio shop stayed a fixture by selling an emotional listening experience that mass-market electronics stores could not copy.
事例を読むSF Express bought back its franchisees to build the fastest delivery in China
Wang Wei built SF Express on a 1993 HK-Guangdong lane, reverted franchises to direct ownership (1999-2002), and chartered China's first courier planes (2003).
事例を読むCadence's new CEO rebuilt trust and swung it from a $1.86B loss to profit
Lip-Bu Tan cut costs and rebuilt customer trust at Cadence; the net loss narrowed from $1.86B in 2008 to $149.9M, then became $126.5M profit in 2010.
事例を読むPaccar's flexible premium model kept it profitable through the 2008-09 truck collapse
While truck demand collapsed in 2008-09, Paccar cut production, kept its premium dealer network, and posted its 71st straight year of net profit.
事例を読むPorsche and Piëch families merged Porsche into VW to escape €10B of debt
After a failed VW takeover left Porsche SE with over €10B of debt, the two controlling families agreed to fold Porsche into Volkswagen - completed in 2012.
事例を読むIBM Brazil workers won IT status after challenging their classification
A Minas Gerais union challenged IBM's sales classification, won IT-worker recognition, and inspired similar lawsuits across Brazil.
事例を読むMoleskine: a dead notebook brand resurrected in 1997 and sold in 92 countries
A Milanese publisher rebuilt the notebook Bruce Chatwin mourned, selling 5,000 in 1997 and about 10 million a year by 2011.
事例を読む