In the first half of 2018, Alibaba’s local‑delivery arm Ele.me was operating in a fiercely competitive Chinese food‑delivery landscape dominated by rivals such as Meituan. The unit was burning cash and required substantial external funding to scale, yet Alibaba wanted to avoid diluting its core commerce earnings or exposing its consolidated financials to Ele.me’s volatility.

To address this, Alibaba announced the completion of Ele.me’s acquisition and revealed a plan to create a new holding company that would own Ele.me and the local‑services platform Koubei. The vehicle would be capitalised with over US$3 billion in fresh commitments from Alibaba, Ant Financial, SoftBank and other third‑party investors, allowing Ele.me to access growth capital while keeping the investment off Alibaba’s core income statement.

Secured over US$3 billion in new investment for Ele.me and Koubei, enabling consolidation and a projected one‑off revaluation gain.

Intense competition from Meituan and other players raised Ele.me’s cash‑burn and funding requirements.

Alibaba needed to fund Ele.me’s expansion without negatively impacting its core commerce profitability.

Creating a separate holding company enabled external investors such as SoftBank to participate directly in Ele.me’s growth.

The structure aimed to unlock Ele.me’s valuation through a potential revaluation gain while insulating Alibaba’s consolidated results from the unit’s volatility.

Isolating units in a separate vehicle can attract investment, protect earnings from volatility, and create financial upside through revaluation or divestiture.

The new holding company allowed Ele.me to secure the promised capital for technology upgrades, market expansion and operational improvements. Alibaba reported the investment as a separate entity, shielding its core earnings from Ele.me’s financial performance. In the subsequent years Ele.me remained a major competitor in China’s food‑delivery market, continuing to face intense rivalry and profitability pressures, but the financing round gave it a stronger balance sheet to pursue long‑term strategy.

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The sources

  1. $3B For Alibaba's Ele.me As The Delivery Market Keeps Heating Up news.crunchbase.com