What was changed
Götz Werner founded dm-drogerie markt in Karlsruhe in 1973. In 2008 he handed operational leadership to Erich Harsch and moved to the supervisory board, beginning a deliberate separation of ownership from day-to-day management.
When Harsch announced he was leaving for Hornbach in August 2019, dm named Christoph Werner — the founder's son, a management-board member since 2011 — as his successor within a day. The company said its nine-person management structure ensured a smooth continuation of all tasks.
The handover happened from strength: dm was Europe's largest drugstore chain, with €10.7 billion revenue, 3,500 stores and 59,000 employees in FY2017/18. The staged succession meant the 2019 change was continuity, not a crisis.
What it achieved
dm stayed Europe's largest drugstore chain: €10.7B revenue, 3,500 stores and 59,000 staff in FY2017/18, with the founder's son then taking the top job.
Why it worked
Handing to a professional first removed the founder from daily operations.
The son was groomed inside the business for eight years before the top job.
The nine-person management structure absorbed the leadership change.
What can be applied
A staged succession — founder to seasoned manager, then to the next generation — lets a family firm renew leadership without changing its culture or losing momentum.
Aftermath
Christoph Werner continued dm's growth and its distinctive management model, keeping the chain family-owned and Europe's biggest drugstore operator.
FOLLOW THE EVIDENCE
The sources
- Christoph Werner wird neuer Chef der Drogeriemarktkette DM derstandard.at
- Christoph Werner wird dm-Chef absatzwirtschaft.de