What was changed
ENI, the Italian state energy conglomerate, was by the early 1990s a byword for political entanglement — a sprawling group of hundreds of companies in oil, gas, chemicals and engineering. Italy's fiscal crisis forced change: decree-law 333 of 1992 converted ENI from a state entity into a joint-stock company and set privatization in motion.
CEO Franco Bernabè, appointed in 1992, rationalized the group before selling it: he focused ENI on its core energy business, shed activities considered non-strategic and imposed financial discipline. The first public placement followed in November 1995 — about 15 percent of the company at 5,250 lire per share — and brought roughly 7 trillion lire into state coffers.
Further offerings followed, and by 1998 the state had placed 68 percent of ENI's capital on the market. The company that emerged was a lean integrated oil and gas group — Agip, Snam, Saipem and their peers — able to compete internationally, and it remains one of Europe's largest energy companies.
What it achieved
The 1995 first placement brought about 7 trillion lire to the state; by 1998, 68% of ENI's capital was on the market and ENI was one of Europe's largest oil companies.
Why it worked
Restructuring preceded the float, so investors bought a focused company rather than a political conglomerate.
The staged sell-down let the market absorb ENI's shares while the state tested demand and kept control initially.
Bernabè's core-business cuts reduced the sprawling portfolio that made ENI hard to value.
The prospectus could cite record 1994 profits, giving the offering a credible financial story.
What can be applied
Fix the portfolio before you float it: Bernabè cut ENI to its core and cleaned its finances first, so the staged sell-down raised billions instead of dumping a political conglomerate on the market.
Aftermath
ENI's sell-down continued in stages through 1998 with the treasury retaining a stake, and under private-sector discipline the group expanded abroad to become one of the world's top integrated energy companies. The Bernabè-era structure — core focus, market governance and staged privatization — is still cited as the model that made Italy's largest privatization work.
FOLLOW THE EVIDENCE
The sources
- The privatization of Eni archiviostorico.eni.com
- Italian Experience Points Up Fatal Flaws (International Herald Tribune) web.archive.org
- Regulation of Public Utilities — Privatization of Italian Gas and Petroleum Company webiis08.mondaq.com