Lindy switched from Anthropic to DeepSeek and saved millions
Lindy treated model choice as a cost lever, moving from Anthropic models to DeepSeek after its founder judged cheaper intelligence good enough for routine work.
Lire le caschange.archiUNE ARCHIVE CASESTUDIES.CHAT
Un autre choix.
Un autre résultat.
Des pivots, des réinventions et des changements qui ont compté.
Toutes les archives, dans l’appLes articles sont disponibles en anglais et en chinois simplifié. Les titres et textes conservent leur langue de publication.
Cas publiés
2,000 CAS PUBLIÉS · MIS À JOUR RÉGULIÈREMENTCNOOC regrouped after a failed 1999 IPO and raised US$1.2bn in a 2001 dual listing
CNOOC's 1999 IPO failed; it regrouped, added strategic investors, and dual-listed in Feb 2001, netting about US$1.22bn.
Lire le casMoncler turned a quilted jacket into luxury and listed at a tenfold rise
Remo Ruffini re-positioned Moncler's down jackets as luxury and took it public in 2013; sales had grown more than tenfold and shares up 40% on debut.
Lire le casTata Sons fired its chairman mid-term in 2016 and installed TCS's Chandrasekaran
The board ousted Cyrus Mistry in October 2016 and named N. Chandrasekaran chairman in 2017; Tata Sons' FY22 profit jumped 164%.
Lire le casWoW Classic revived 2004-era World of Warcraft and set a subscription record
Blizzard re-released the original 2004-era World of Warcraft as a free add-on; it drove the franchise's biggest quarterly subscription increase ever.
Lire le casHitman: IO Interactive's managers bought the studio from Square Enix and kept the IP
Dropped by Square Enix in 2017, IO Interactive's managers bought the studio out with full Hitman rights; by 2025 World of Assassination had 75 million players.
Lire le casNutanix stopped selling its own hardware and narrowed losses to near zero
Nutanix decoupled its software from branded servers and moved to subscriptions; GAAP loss fell from $798.9M in FY2022 to $124.8M in FY2024.
Lire le casClinton Group's 1.3% stake flipped Stillwater's board; Sibanye paid $2.2B
A tiny stake won half the board at America's only platinum-palladium miner; four years later it sold to Sibanye for $18 a share.
Lire le casAerie's no-retouch, body-positive brand made it American Eagle's growth engine
Aerie dropped retouching and embraced body positivity in 2014; a faded lingerie line became a $1B brand with years of double-digit comp sales.
Lire le casEngaged Capital's PRA Group campaign refreshed the board and produced a new CEO
Engaged Capital pushed PRA Group for board and operating discipline; the debt buyer added director Glenn Marino in 2024 and a new CEO in 2025.
Lire le casAfter Wii U losses, Nintendo embraced mobile and bet the company on Switch
FY2014's ¥46.4B operating loss pushed Nintendo to go mobile and build a new platform, the Switch, which drove ¥1,758.9B sales and ¥480.3B profit by FY2021.
Lire le casHyundai Motor split from its debt-laden chaebol in 2000 and outlived the empire
As the Hyundai chaebol buckled under $25.59 billion of debt, the founder's son split the carmaker and Kia into their own group — the empire's surviving piece.
Lire le casNetApp's Data Fabric and all-flash bet ended two years of revenue decline by FY2018
George Kurian's Data Fabric strategy and all-flash portfolio returned NetApp to growth: FY2018 revenue rose 7% after FY2016's 9% drop.
Lire le casBangkok Bank raised private capital in 1998 and kept its crown through the baht crash
NPLs hit 20% after the baht collapsed; Bangkok Bank recapitalized privately, lifting its capital ratio to 13.7% and surviving while rivals were sold or closed.
Lire le casLouis-Dreyfus doubled Adidas marketing, rebuilt brand.
In 1993 Adidas was near a $100m deficit; new CEO Robert Louis-Dreyfus doubled marketing and cut team-sponsorship, doubling sales and restoring profit.
Lire le casPolitan's proxy wins removed Masimo's founder-CEO and pushed a consumer spinoff.
Politan won board control at Masimo, ousted founder Joe Kiani and forced the consumer business to be separated.
Lire le casPolaris killed its Victory motorcycles and doubled profit by 2018
Scott Wine shut a money-losing brand, focused on ORVs, and Polaris' earnings rose 94%.
Lire le casVisy 2009: Anthony Pratt inherited his father's recycling empire and bet bigger on America
Richard Pratt died amid scandal in 2009; son Anthony took the core business and made Pratt Industries America's fifth-largest corrugated packaging company.
Lire le casTwitter fixed platform health and its product, turning 2016 stagnation into 2019 growth
Under Jack Dorsey, Twitter cleaned up abuse and rebuilt product focus; 2019 revenue rose 14% to $3.46B and Q4 mDAU jumped 21% to 152M.
Lire le casIndonesia's 2002 BCA sale to Farallon revived its biggest bank
IBRA sold 51% of Bank Central Asia to a Farallon-Hartono consortium in 2002, ending the Salim-era bailout; BCA is now Indonesia's most valuable bank.
Lire le cas