By 2020 Gojek (ride-hailing, payments) and Tokopedia (marketplace e-commerce) were Indonesia's two biggest startups, but each was losing a cash war on two fronts: Grab in mobility, Shopee in commerce. Combined they moved 1.8 billion transactions with over $22 billion in GTV and 100 million monthly users — yet neither was profitable, and a Gojek-Grab merger had already collapsed in early 2021.

On 17 May 2021 the two announced a merger into GoTo Group, with Andre Soelistyo as group CEO and a new GoTo Financial division; the plan was an IPO at a $35–40 billion valuation. GoTo listed on the Indonesia Stock Exchange on 11 April 2022 at Rp338 — the top of its Rp316–346 band — raising $1.1 billion. It was Indonesia's third-largest IPO ever (after Bukalapak and Mitratel) and among 2022's biggest IPOs in Asia; shares closed the first day up 13% at Rp382, a market cap of about $31.5 billion.

Then came the reset. In November 2022 GoTo cut 1,300 jobs (~12% of headcount), exited Thailand, Vietnam and GoPlay, and burned less: on-demand division EBITDA turned positive in Q3 2023 on a pre-allocation basis, and the group posted its first full-year positive adjusted EBITDA in FY2024 (Q4-24: +IDR 399 billion). In Q3 2025 GoTo reported its first adjusted pre-tax profit (IDR 62 billion) with adjusted EBITDA up 239% to IDR 516 billion.

A May 2021 merger and $1.1B IPO (2022) gave scale to cut — 1,300 layoffs, market exits — and the first full-year group adjusted EBITDA turned positive in FY2024.

Merging stopped Gojek and Tokopedia subsidizing each other's competition, and listing imposed quarterly discipline.

Cost cuts: incentives down ~36%, cloud ~25%, non-core markets exited; losses stopped post-listing.

A merger between cash-burning rivals buys a truce, not economics; the profit comes from the brutal disassembly after — incentives, cloud spend, geography — done on a public quarterly clock.

FY2024 was GoTo's first full year of positive group adjusted EBITDA (Q4-24: +IDR 399B vs +IDR 89B a year earlier); Q3-2025 brought the first adjusted pre-tax profit (IDR 62B) on adjusted EBITDA of IDR 516B (+239% YoY). In December 2023, TikTok parent ByteDance agreed to take about 75% of Tokopedia for roughly $1.5 billion (closing in 2024), with GoTo keeping 25%. GoTo now points to AI-driven automation as a growth lever for customer-service economics.

FOLLOW THE EVIDENCE

The sources

  1. Indonesia's internet start-ups Gojek and Tokopedia announce merger cnbc.com
  2. GoTo to raise $1.1b after finalizing IPO at top end of price range thejakartapost.com
  3. GoTo retrenching 1,300 people — 12% of Indonesia tech giant's headcount cnbc.com
  4. Gojek parent GoTo's earnings forecast tops estimates as cost cuts kick in straitstimes.com
  5. AI, automation lift GoTo's customer satisfaction as group posts first adjusted pre-tax profit marketing-interactive.com