Viettel moved Vietnam’s 2G users to 4G with free phones
To ease a risky 2G shutdown, Viettel gave 4G feature phones to 700,000 subscribers; Vietnam’s 2G base fell from over 18 million to 143,000.
Leer el casochange.archiUN ARCHIVO DE CASESTUDIES.CHAT
Un movimiento distinto.
Un resultado distinto.
Giros, reinvenciones y cambios que marcaron una diferencia real.
Todo el archivo, en la appLos artículos están disponibles en inglés y chino simplificado. Los títulos y textos conservan su idioma de publicación.
Casos publicados
2,000 CASOS PUBLICADOS · ACTUALIZADOS REGULARMENTEIreland sold Bord Gáis Energy under its bailout deal and kept the pipes
A €1.12bn Centrica-led takeover closed out Ireland's troika asset-sales programme while the state kept the gas grid itself.
Leer el casoGap hired a Mattel exec to revive its brands and by 2024 it grew sales and took share
Richard Dickson's brand reinvigoration made Gap profitable across all four quarters of 2024, with 3% full-year comps.
Leer el casoJulie Smolyansky took over Lifeway at 27 and kept it the kefir leader
After founder Michael Smolyansky died in 2002, daughter Julie became CEO at 27 and grew Lifeway from $12M to $81.4M (97% of US kefir).
Leer el casoHasbro and Jazwares relaunched Micro Machines after a decade off shelves
Jazwares licensed Micro Machines from Hasbro and relaunched the tiny-car line at Target and Walmart in 2020
Leer el casoThird Point's letter got Nestlé buying back CHF 20B and selling slow brands
Daniel Loeb's June 2017 letter pushed Nestlé toward margins, buybacks and portfolio cuts; it completed a CHF 20B buyback and sold US candy for $2.8B.
Leer el casoJain eLibrary turned 4 million scanned pages into JainGPT for 22,000 users
Jain eLibrary used OCR and semantic search to make hard-to-access Jain texts usable worldwide, first building Jain Quantum and then launching JainGPT.
Leer el casoChiquita used a prearranged Chapter 11 to cut $700M of debt and keep bananas running
Chiquita filed a prearranged Chapter 11 in 2001, handed bondholders over 90% of the equity, cut debt by $700M and emerged in March 2002.
Leer el casoCadbury brought back the Wispa bar in 2007 after a Facebook campaign
A Facebook group with almost 14,000 members pushed Cadbury to relaunch the axed Wispa bar; 23 million bars went on sale from October 2007.
Leer el casoEngaged Capital's 9.9% stake reset Hain Celestial's board, then its CEO and portfolio
Engaged Capital won six Hain board seats, then the company changed CEO and sold off low-margin units.
Leer el casoToyota launched the Prius in December 1997 and created a 10-million-car hybrid franchise
In 1997 Toyota put the world's first mass-produced hybrid on sale; by 2017 cumulative hybrid sales had passed 10 million.
Leer el casoElliott's Suncor campaign replaced the CEO and lifted shares 33%
Elliott's 2022 letter pushed Suncor to refresh board and management; a new CEO cut costs and fixed safety, and the stock rose ~33%.
Leer el casoElectric made IT support chat-first and raised a $9.25M Series A
Facing slow, expensive IT support, Electric paired a Slack chat interface with human-assisted automation and raised $9.25M to scale.
Leer el casoNTL swapped $10.9B of debt for equity and split in two to emerge from Chapter 11
Cable operator NTL turned $10.9B of debt into shares and bonds, split its UK and European arms, and emerged in January 2003.
Leer el casoKodak's Charmera, a 1980s-style keychain camera, sold out in hours and revived the brand
A 30g retro keychain camera sold in blind boxes became a Gen Z hit, selling out within hours and putting Kodak back in the spotlight.
Leer el casoElliott's Twitter campaign kept Dorsey, added directors and won a $2B buyback
Elliott took a $1B Twitter stake and pushed to remove Dorsey; a deal kept him as CEO but added three directors and funded a $2B buyback.
Leer el casoBandai re-released the original Tamagotchi for its 20th anniversary
Bandai brought back the 1996 egg-shaped virtual pet at ¥1,920 in Japan, tapping a brand that has sold 76 million units.
Leer el casoEicher's young MD turned near-dead Royal Enfield into India's cult motorcycle brand
Siddhartha Lal repositioned Royal Enfield from stagnant workhorse marque to a lifestyle brand; volumes rose from 32,612 units in 2006-07 to 822,724 in 2018-19.
Leer el casoSkyAlert built its own earthquake sensor network after a false alarm
After a false alarm exposed its dependence on Mexico's public system, SkyAlert built an independent sensor network and grew past 6 million users.
Leer el casoKFH's $11.6bn purchase of Ahli United created the Gulf's second-largest Islamic bank
Kuwait Finance House bought Bahrain's Ahli United in an $11.6bn all-share deal and merged it into the Gulf's second-largest Islamic bank.
Leer el caso