Mercadona answered Spain's crash with fewer products at lower prices — and won a decade
Already Spain's biggest chain by 2008, Mercadona cut 800 SKUs, dropped prices ~10% in four months, and rode the crisis from 22% to 28% share.
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Already Spain's biggest chain by 2008, Mercadona cut 800 SKUs, dropped prices ~10% in four months, and rode the crisis from 22% to 28% share.
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