Renault brought back the 5 as an affordable EV and won Car of the Year 2025
Renault revived its 1970s city car as a small EV; it won Car of the Year 2025 and became France's best-selling electric car in a market at a 50-year low.
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2,000 게시된 사례 · 정기 업데이트Abiomed pivoted from an artificial heart to the tiny Impella pump behind it
Abiomed bought Impella in 2005, shifting from replacing hearts to recovering them, and became a top post-2008 performer.
사례 읽기Tupperware moved its house parties to Facebook and Zoom and sales leapt 72%
Tupperware's independent sellers turned the party model online, lifting US and Canada sales 72% in its best growth in two decades.
사례 읽기Qantas grounded its fleet, raised A$1.9bn and cut jobs — and outlived its bankrupt rival
In 2020 Alan Joyce grounded Qantas, raised its first equity in a decade and cut 6,000 jobs; by August 2023 it posted a record A$2.47bn underlying profit.
사례 읽기ORBCOMM rose from its 2000 bankruptcy auction, IPO'd in 2006, and sold for $1.1bn
When its backers stopped funding the constellation, ORBCOMM went through Chapter 11, was bought at auction in 2001, and rebuilt into a $1.1bn IoT network.
사례 읽기Moat built ad-measurement trust and reached an $850M Oracle exit
Moat made viewability and fraud measurement the product, expanded its Snap partnership, and reportedly sold to Oracle for more than $850M.
사례 읽기Caterpillar rebuilt its factories from scratch to out-cost Komatsu
A strong dollar and a cheaper Japanese rival were taking Caterpillar's market. It spent years modernizing its plants and returned to record profit.
사례 읽기Ruchi Soya's ₹4,300-crore FPO re-listed an IBC-rescued company and repaid its debt
Patanjali bought bankrupt Ruchi Soya under IBC in 2019; its ₹4,300-crore FPO in 2022 was subscribed 3.6 times and prepaid borrowings.
사례 읽기Johns Manville created the asbestos trust model in Chapter 11 and emerged intact in 1988
Facing claims worth twice its assets, Manville funded a $2.5 billion trust for asbestos victims, rebuilt its operations, and emerged from Chapter 11 in 1988.
사례 읽기Coca-Cola bought India's biggest cola to bury it — then had to resurrect it
Coca-Cola paid $60m for India's biggest cola and tried to shelve it. Its drinkers would defect to Pepsi — so Coke revived the brand it had bought to kill.
사례 읽기Yang Guoqiang completed his 18-year handover of Country Garden as the storm hit
The founder who put his shares in his daughter's name in 2005 resigned as chairman in March 2023, leaving her the seat as China's property crisis peaked.
사례 읽기Ozempic's 2017 approval made Novo Nordisk Europe's most valuable company in seven years
The 2017 FDA approval of once-weekly Ozempic opened the GLP-1 era; Novo's market value doubled in three years and surpassed Tesla by 2024
사례 읽기Regeneron kept funding its antibody bet through 2008, then Eylea made it a giant
In the 2008 crash Regeneron kept funding its Trap platform and Eylea; the drug's 2011 approval helped make it a top post-2008 performer.
사례 읽기Krispy Kreme rebuilt market-by-market after the recession
Krispy Kreme broke ground on a Chicago comeback in 2016, betting on value and hot glazed doughnuts in a changed market.
사례 읽기Merck KGaA: Kley's Fit-for-2018 overhaul turned Serono debt into record results
After Merck KGaA levered up for the $13.3bn Serono takeover, new chairman Kley cut deep, refocused the portfolio and hit record results by 2011–2013.
사례 읽기Elliott's rejected bid put Novell on the market; Attachmate paid $2.2B
Hedge fund Elliott bid $5.75 a share to take Novell private; the board rejected the price, opened a sale review, and Attachmate paid $2.2B.
사례 읽기Alcoa's new CEO promised investors worker safety, not profit, would come first
Alcoa was worth just $3 billion when its new CEO told investors safety came before earnings. The discipline that forced drove profit anyway.
사례 읽기Garuda Indonesia restructured US$9.8B of debt and flew back to profit
Garuda Indonesia completed a US$9.8B debt restructuring in 2022, then posted its largest profit in years as travel recovered
사례 읽기Ferrari won the Testarossa name back in court, then made it its flagship again
A German toy boss stripped Ferrari of the Testarossa trademark. Ferrari sued, won, and put the name on its 1,036-horsepower flagship within months.
사례 읽기Sharper Image: its licensee paid $100M to own the brand it had been renting
Eight years after the gadget chain's bankruptcy, ThreeSixty bought the Sharper Image brand from Iconix for $100M cash — no stores required.
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