Nguyen Van Huynh turned Be rides into a TikTok channel with 6.7M views
A Hanoi Be driver bought a camera, filmed passenger rides, and turned platform work into TikTok reach, direct ride requests, and a path beyond the app.
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2,000 게시된 사례 · 정기 업데이트Jolt Cola returned in 2025 as an energy drink, not a soda
Redcon1 revived the cult cola by moving it into the faster-growing energy-drink aisle.
사례 읽기2GO swung from a P1.14bn loss to P312m profit under SM Investments
Years of losses ended when SM Investments took control of 2GO in 2021; with financial discipline and new ships, it posted a P312m 2022 profit.
사례 읽기State-founded ZTE listed on Hong Kong's main board in 2004, a first for A-share companies
ZTE raised US$398m in December 2004 as the first A-share company listed on Hong Kong's main board, funding overseas growth.
사례 읽기Nisar Ahmad Sofi turned folk music videos into a Sufism channel with 17M+ views
Nisar Ahmad Sofi shifted his Kashmiri channel from folk gatherings to Sufi interviews; by 2023 it had 88,100+ subscribers and more than 17M total views.
사례 읽기Sega licensed Streets of Rage to Dotemu, and the 2020 sequel sold 2.5 million copies
After a 25-year hiatus, Streets of Rage 4 launched in 2020, sold 1.5M copies in four months and 2.5M by April 2021.
사례 읽기Japan's Laox pivoted to duty-free after Suning's 2009 investment and rallied 1,400%
Suning acquired Laox in 2009 and pivoted it to duty-free retail; Chinese tourists then shot its shares up over 1,400%
사례 읽기Britain floated TSB in 1986, giving 3.1 million savers shares in their own bank
After a court fight over who owned TSB, the 1986 flotation raised about £1.5bn and created 3.1 million shareholders, half of them customers.
사례 읽기Giac Minh Luat turned short TikTok advice into a 3.1 million-follower channel
Giac Minh Luat recast Buddhist guidance as one-to-three-sentence TikTok clips about love and life, reaching 3.1 million followers in two years.
사례 읽기Hologic turned its Panther diagnostics fleet into a COVID testing machine in 2020
Hologic repurposed its 1,800+ Panther instruments for COVID-19, scaled to a million tests a week, and swung from a 2020 loss to record profit.
사례 읽기Iberdrola bet its 2001 strategic plan on wind power before the market believed in it
New CEO Galán staked Iberdrola's 2002-2006 plan on renewables the sector ignored; capacity nearly tripled and wind became the utility's signature growth line
사례 읽기Tyco went from a $9.2B fraud-era loss to $2.9B profit after Breen cleaned house
Hired after the Kozlowski scandal, Ed Breen replaced Tyco's board and managers, cut debt, and took it from a $9.18B 2002 loss to $2.88B net income in 2004.
사례 읽기Tayo Aina made African stories his YouTube wedge and reached 600,000 subscribers
After starting as an Uber driver in Lagos, Aina focused on overlooked African stories and grew into one of Africa's most prominent YouTubers.
사례 읽기Popeyes' chicken sandwich went viral and reset the brand.
Launched August 12, 2019, the sandwich sold out in two weeks; Q3 sales rose 16%, nearly double the prior year's rate.
사례 읽기Elliott's 2024 campaign forced Southwest's first layoffs and a board overhaul
Elliott took an 11% stake and demanded new leaders; Southwest cut 1,750 jobs, overhauled its board and targeted $4B extra EBIT by 2027.
사례 읽기Starboard pressure turned Algonquin Power into a pure-play regulated utility
Starboard's 2023 stake and 2024 board seats pushed Algonquin to sell its renewables arm; LS Power paid up to $2.5B and AQN became a pure-play utility.
사례 읽기Etinosa TV turned a WhatsApp channel into a 400,000-view film launch
Etinosa Idemudia replaced noisy social promotion with a controlled WhatsApp channel; her small-studio film reached nearly 400,000 views in two weeks.
사례 읽기Angelo Gaja took over in 1961 and made the once-unknown Barbaresco a global icon.
When Angelo Gaja joined in 1961, Barbaresco had no exports; his single-vineyard wines and export push made Gaja one of the world's most sought-after labels.
사례 읽기BİM copied Aldi's hard discount and grew from 21 stores into Turkey's mightiest grocer
Born in Istanbul in 1995 with 21 stores on an Aldi-style ~1,000-SKU model, BİM grew into Turkey's largest grocer — 13,583 stores in three countries by end-2024.
사례 읽기Standard Chartered refused Britain's bank rescue money and never stopped growing
Offered a place in the UK's £50bn part-nationalisation, Standard Chartered raised £1.8bn from its own shareholders instead, and 2009 profit rose 13% to $5.2bn.
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